The Blue Book survey is now closed. This year’s survey has not only been a huge success but has also illustrated clearly the ways in which the parformance marketing industry is changing:
- More advertisers than ever are using affiliate marketing to grow their businesses – we have never had so many advertisers respond to the survey;
- Successful publishers are getting bigger and more professional, with serious budgets to invest into new online properties;
- There is an increasing divide between leading networks and the rest, with those at the top being able to develop ever-more sophisticated tracking and optimization platforms.
Taken together these trends show that the industry is evolving fast. 2017 is going to be a good time to be in the performance marketing industry. Let the Blue Book be your guide.