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Blue Book Survey News

December 13, 2016 by mThink Digital Staff

Blue Book SurveyThe Blue Book survey is now closed. This year’s survey has not only been a huge success but has also illustrated clearly the ways in which the parformance marketing industry is changing:

  • More advertisers than ever are using affiliate marketing to grow their businesses – we have never had so many advertisers respond to the survey;
  • Successful publishers are getting bigger and more professional, with serious budgets to invest into new online properties;
  • There is an increasing divide between leading networks and the rest, with those at the top being able to develop ever-more sophisticated tracking and optimization platforms.

Taken together these trends show that the industry is evolving fast. 2017 is going to be a good time to be in the performance marketing industry. Let the Blue Book be your guide.

Related posts:

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  2. The E-Commerce Magic Bullet (Hint: It’s Not AdWords) E-commerce companies often ask me why they’re struggling to compete....
  3. Communication Is Key To Performance Imagine a new advertiser coming to you to launch a...
  4. Affiliate Recruitment & Compliance Offer Big Rewards How does an advertiser prevent affiliates from competing with and...

Filed Under: Blue Book, Revenue Tagged With: affiliate marketing, affiliate networks

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