The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of research have finally resulted in the new 2017 rankings. We give you the best cost-per-sale and cost-per-acquisition networks in the world, as chosen by the advertisers and publishers of the international performance marketing community.
After an amazing run of #1 wins by MaxBounty, the 2017 rankings are topped by Clickbooth. Long a Top 5 network, Clickbooth has picked up steam over the last 18 months with a change of ownership and heavy investment in new technology. It has made a difference, with significant upsurges in both advertiser and publisher enthusiasm levels in our survey.
In truth, it’s an extremely tight contest between the best CPA networks, and we are beginning to see a real gap between those networks in the Top 20 and those outside it. Professionalism and technology counts for a great deal, and in these areas Clickbooth excels.
The CPS side of the industry is consolidating as major brands and retailers demand big data solutions, sophisticated attribution capabilities and massive reach. Among all this change, some things remain the same. Rakuten Affiliate Network has won top spot for cost-per-sale networks six years running. Advertisers and publishers alike consistently mention their high quality service, the reliability of their technology platform and the sheer professionalism that infuses the company.
Other networks are growing stronger, with zanox Group acquiring ShareASale via Affiliate Window and eBay Enterprise being resurrected as Pepperjam. The sector is healthy. Only time will tell if anyone can catch Rakuten Affiliate Network in the coming year.
Methodology
The BLUE BOOK Top 20 is not a simple list of the biggest networks. Instead, it takes into account reputation, influence, clientele, popularity and scale. Publishers and advertisers are self-identified and are provided with different questionnaires depending on whether they primarily run CPS campaigns or CPA/CPL.
For more on our methodology, please see mthink.com/methodology
The Blue Book tables are a representation of the opinion of the publisher. Readers should always do their own research and form their own opinions.
