ClickDealer is ranked as the best CPA network based in Europe in the Blue Book's first European Top 20 table. We chatted with CEO Taras Kiseliuk this week to find out what he thinks they are doing right and where they are going from here. Blue Book: Congratulations on being rated the best CPA network in Europe. Why do you think so many advertisers and publishers chose … [Read more...]
What Advertisers & Publishers Should Be Doing Now
We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible to see the contours of what lies ahead for the economy and the affiliate marketing industry. Let's review what we know and what looks likely, and what it means for your business. What Is Working? In talking to people around the industry I'm impressed with how … [Read more...]
Where Now for Affiliate Marketing?
At a time where so much is in flux, we’re incredibly fortunate to be in an industry that not only has the ability to continue to operate seamlessly, but has the chance to really soar. Though it’s impossible to anticipate every possible change and outcome that could occur in the coming months, we see the environment created by COVID-19 as one of great opportunity for performance … [Read more...]
Why Affiliate Marketers Need To Care About Politics In 2020
2020 is shaping up to be the most intense presidential campaign in history, with well over a billion dollars predicted to be spent by both Democratic and Republican campaigns; foreign governments almost certainly participating by proxy (possibly Ukraine, Russia, China and who knows who else); and even the Chinese religious group, Falun Gong, getting in on the act via the The … [Read more...]
Affiliate Marketing’s Biggest Transparency Issues and How Admitad Addresses Them for Their Advertisers
By Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad The predicted future of advertising going digital has already arrived. With the number of internet users surpassing the 4 billion mark in 2018, advertisers have firmly set their sights on the new age of marketing to the masses. While this trend has presented its fair share of … [Read more...]
CrakRevenue Announces Partnership with BlueChew, Chewable Alternative to Viagra & Cialis
Press Release QUEBEC CITY — CrakRevenue announced today a partnership with BlueChew, 2018's biggest newcomer to the E.D., US market. Erectile Dysfunction (ED) represents a 5 billion market in the United States. BlueChew, maker of affordable chewable tablets containing the same FDA-approved active ingredients found in Viagra™ and Cialis™, has chosen the world’s most … [Read more...]
Blue Book 2019 Top 20 Revealed!
Congratulations to our number 1 ranked networks for 2019! Top 20! Best CPA Network Overall: Clickbooth Best CPS/Affiliate Network: Rakuten Affiliate Network Best Pay-Per-Call Network: Aragon Advertising The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of research have finally resulted in … [Read more...]
Push Notification Traffic: Why it Works and What Platforms to Use
As seen in the MaxBounty blog Like Native ads a few years ago, push notifications are rapidly growing in popularity as a new but effective traffic source option for affiliate marketers. The reason that’s happening is simple. Push notifications keep affiliates in direct contact with users who have already shown interest in what it is they’re promoting. This translates … [Read more...]
The Power of the Content Publisher
Whether it’s selling and positioning the most prominent holiday placements or carefully curating partner posts that highly resonate with your audience, publishers have the power to create and cultivate long-term relationships that mutually benefit them and their advertiser partners. According to Rakuten Marketing 2018 Cyber Weekend data, we found that content publishers are … [Read more...]
Four Advertisers On How To Grow & Win In Performance Marketing
Performance marketing advertisers have a tough job. Every vertical is highly competitive. Publishers are constantly on the lookout for better offers and commission rates. And the marketing technology stack is forever growing more complex. How to cope? Any successful advertiser will tell you that selecting a good CPA network partner is the first and most important step on the … [Read more...]
MaxBounty Launches New Advertiser Tracking Platform
Interview with Matt McEvoy, CEO of MaxBounty Leading CPA network MaxBounty has made big news with the launch of their new advertiser tracking platform, providing their advertisers with online campaign data and reporting for the first time. This is a big step for the Ottawa-based CPA network and reflects the intense competition at the top end of the affiliate marketing … [Read more...]
EXOGROUP Takes Majority Stake in Affiliate Network TORO Advertising
Press Release Barcelona, 10th of October 2018. EXOGROUP, the digital technology enterprise business group, today announced it is now the majority shareholder in leading affiliate network: TORO Advertising. Founded by brothers José (CEO) and Javier Chacón (COO) in 2012, the investment deal ensures both founders will remain on board as shareholders and directors and will … [Read more...]
Top 2018 Holiday Preparations for Publishers
With only a few short weeks separating us from the most anticipated shopping weekend of the year, we want to make sure you are fully prepared to have the most successful holiday season to date. As a publisher, it’s never too late to fine-tune your marketing strategies. Here are a few items to keep in mind as Cyber weekend draws nearer: Focus on mobile According to … [Read more...]
Keeping Clients Happy: How Advertisers Can Maximize The Post-Conversion Up-Sale Process
By Veronika Zakharchenko, Business Analyst in the Admitad Advertiser’s Department In the marketing world, the concept of conversion is amongst one of the most crucial steps for the success of a business. The moment when a ‘window shopper’ browsing around a website decides to take the next step and make a purchase is a beautiful thing to see. However, marketers tend to forget … [Read more...]
Affiliate Marketing Angles: A Step-by-step Guide to Standing Out
Content originally posted on MaxBounty blog. Sign up here. Angles are the binding force of affiliate marketing. They’re how you make people connect with the campaign that you’re promoting. Without an effective angle you’re just blindly promoting that offer. If you’re thinking you’ll generate conversions just because you have a traffic source and a decent looking landing … [Read more...]