Finding success in pay-per-call marketing requires a network to carefully screen lead or call sources for compliance; manage and optimize call flow in real-time; and employ diverse media and new technologies to ensure consistent call flow. Without these key attributes baked into the DNA of the network there will be failures that can cost significant amounts of money, or even … [Read more...]
Conscious Marketing: Walking in the Customer’s Shoes
Global digital ad spend is projected to be over $270 Billion in 2018, equivalent to approximately one and half times the state budget of Norway. In other words, a massive sum, which raises the question: why aren’t customers happy with the service yet? It has become an accepted part of the online marketer’s world view that our targeting audiences, both those who adblock us … [Read more...]
Online advertising is a disaster. Except for you.
At this moment almost every sector of the online advertising industry is a disaster, apart from affiliate marketing, that is. With so much pain in the boardrooms of advertisers across the world, our industry, so long the red-headed stepchild of digital marketing, is perfectly positioned to take over big chunks of ad budgets in 2018. We just need to play doctor. Facebook and … [Read more...]
Blue Book Top 20 Announced 2018
Congratulations to our number 1 ranked networks for 2018! Top CPA Network - Clickbooth Top Affiliate Network - Rakuten Affiliate Network The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of research have finally resulted in the new 2018 … [Read more...]
Game Changer: Clickbooth Launches Consumer Demographic-Based Pricing Modifiers
Press Release Online performance marketing, as a vehicle for achieving unparalleled company growth and consumer reach, challenges businesses to rethink and redefine “performance”. Advertisers, in our “big data” world, continually leverage performance-based data decisioning, but there’s an underlying value-alignment issue because pricing strategies have not kept pace with the … [Read more...]
Network Affiliate Platforms Help Publishers Make Money – MaxBounty Shows How
Top-ranked CPA networks such as MaxBounty spend tens of thousands of dollars on software. These networks choose to invest in developing their own performance marketing platform rather than buying an off-the-shelf solution, like CAKE or HasOffers. MaxBounty has consistently been a top-ranked network over the last five years. Is their custom platform part of the reason they’re so … [Read more...]
TORO Advertising: Reputation & Trust – Key Factors When Choosing A Network Partner
It doesn't matter if you are a super-affiliate or a newbie affiliate: the most important thing to check before working a new network is their reputation. There are dozens of networks to choose from, so it makes sense to prioritize picking one that is trustworthy, has a long track record and is known for reliability both in making payments and protecting brands. Nowadays, … [Read more...]
One Of Performance Marketing’s Biggest Thinkers – Matt McEvoy Of MaxBounty Speaks Out
MaxBounty has been the most consistently top-ranked CPA network in the world over the last five years. A recent acquisition has seen MaxBounty-veteran Matt McEvoy appointed as CEO. Matt was previously responsible for overseeing all business development for the company over most of the decade so he knows the business, the clients and the industry inside out. He brings big plans … [Read more...]
3 Vital Insights to Know about the Cross-Device Shopper’s Purchase Path
Consumers today are device and channel agnostic, and seamlessly switch from device to device throughout a given day. In light of this assorted multi-device behavior, the introduction of cross-device tracking – which is the ability to identify engagement that starts on one device or browser and tie that behavior to a transaction on a different device or browser – was a … [Read more...]
Avangate Affiliate Network H1 2017 Benchmarks
As 2017 comes to an end, here’s a wrap up showing our network activity during the first half of the year by the numbers. The USA maintains the leading position in all aspects of sales: affiliates, vendors and shoppers alike. The UK and EU’s top economic drivers, Germany and France, follow closely behind, while the Netherlands and Japan both move up a few spots in our … [Read more...]