If you were going to launch a business as a publisher today, what business model would you adopt to make money? Luke Kling: Everything is going mobile so I would focus on how people are consuming content on their mobile devices and try to figure out how I can provide value to them in exchange for their attention. There is a ton of opportunity with mobile messaging. What … [Read more...]
Merchant CMO Tips From Erin Cigich, CEO of Clickbooth
Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? It definitely depends where the brand is in their life cycle. Affiliate network partners should be the driving force purely for traffic, while the agency helps set an overall tone of the advertiser’s creative vision. When agencies and networks coordinate … [Read more...]
How the Affiliate Channel Drives In-Store Success
US retail stores are closing at the fastest rate and most dramatic volumes ever. At the same time, the affiliate channel is driving increased foot traffic, higher engagement than other channels, improved sales and stronger customer retention. There are four important strategies marketers should adopt to leverage this success and drive high-value in-store sales through affiliate … [Read more...]
Three Tips to Help Publishers Prepare for The Holiday Season
With fall officially here, it’s time to start thinking about the holidays. According to eMarketer, in 2016, about a third of US internet users started their holiday shopping in October or earlier, and 7% had already completed it. In 2016, Black Friday discounts effectively began a week earlier, and this trend is expected to continue in 2017, prompting shoppers to buy earlier … [Read more...]
Adam Weiss of Rakuten: “The Keys to Developing a Strong Digital Marketing Strategy”
Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? Adam Weiss: As with any aspect of developing a strong digital marketing strategy, this largely depends on the needs of the advertiser, as well as the strengths of the network with which they work. The most important thing to consider is that when a … [Read more...]
CrakRevenue offers a 10% Payout Bump on its Gaming Smartlinks
Press Release QUEBEC CITY - This October, CPA network CrakRevenue is offering a special 10% payout bump when affiliates send traffic to the network’s line of Gaming Smartlinks. These all-in-one links are highly effective tools that send your targeted traffic to the right offer. Instead of cherry-picking the best offer, Smartlinks take up less of your time, while yielding … [Read more...]
Five Disclosure Tips for Affiliate Marketers
DISCLAIMER: All content is for informational purposes only. Guidance is based on personal interpretations and in no way, represent legal advice. The industry is buzzing about endorsement requirements when it comes to influencer marketing, but what about when it comes to affiliate marketing? What are the requirements for publishers to disclose when they receive commission … [Read more...]
Incorporating influencers into a performance marketing strategy
As shown by a recent content analysis of top brands like JetBlue, Wendy’s and Urban Decay, an influencer post generates more than 100 times the engagement than a brand’s post. Assuming increased engagement leads to higher conversion, it’s indisputable that influencers can drive big business for brands. This is good news for affiliate marketers who are familiar with the concept … [Read more...]
Mobidea Has Launched a Brand-New Academy!
There’s a new Mobidea Academy, with a new design, a lot of remarkably informative content, and a bunch of amazing surprises affiliates will love to explore! The brand-new “Learn the Platform” tab allows affiliates to read articles and watch videos which actually inform users about several important aspects of working with the Mobidea platform. In fact, users can learn how to … [Read more...]
Matt Frary Disrupts the Affiliate Marketing World with Purchase of Elite Media Partners from Brook Schaaf
Purchase brings large-scale affiliates under one roof, aggregating affiliates’ sites and increasing their negotiation power with multinational brands Today, Matt Frary, CEO of SmarterChaos.com, a digital marketing company and affiliate marketing agency, announced that he has purchased Elite Media Partners, a monetization agency and FMTC asset, from Brook Schaaf. With this … [Read more...]