Clickbooth prides itself on being able to provide affiliates with value adding tools to make their life easier. Our team of in-house developers are always looking forward to suggestions from affiliates and are excited to release weekly updates to make the Clickbooth Platform even more user-friendly. Clickbooth affiliates already have the ability to run a single offer or a group … [Read more...]
Interview with Blue Ribbon Panelist Gus Brito
Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? [GB] Both aspects are equally important to ensure our industry continues to grow exponentially. I believe advertisers and publisher should definitely have an interest in … [Read more...]
Nominations For Best Network Innovation Now Open
The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at work with initial research and nominations. Help us out, please! We have a new category: Best Network Innovation. It is intended to help surface new and exciting ideas and technologies coming out of both CPA and CPS networks. A new network platform, a video network, or … [Read more...]
BuzzFeed’s Affiliate Network & Google’s Destruction Of Publisher Revenues
Last week saw the release of the Interactive Advertising Bureau’s year-end report for 2016. The good news is that digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. The bad news is that virtually all of that growth went to just two companies: Google and Facebook. What has come to be known by industry analysts as “The Duopoly” vacuumed … [Read more...]
Clickbooth Ranked the #1 CPA Network by mThink BLUE BOOK
Press Release The Top 20 Rankings for 2017 are In SAN FRANCISCO, CA; March 28, 2017 – Clickbooth, recently recognized by mThink BLUE BOOK as the leading CPA network in the world, is winning the backing of advertisers for its innovation and technology, research has found. Clickbooth, a performance-based marketing leader, utilizes a one-of-a-kind performance marketing … [Read more...]
Congress Voting Today On Relaxing FCC Rules, Threatening Affiliate Data
A Senate vote today threatens to devalue all publisher 1st party data by allowing broadband companies to capture and sell full online records of their customers without permission. This would mean that financial info, passwords, transaction data and even social security numbers used on publisher sites could be captured and monetized by companies like Verizon, Comcast, AT&T … [Read more...]
There’s A Place For Large & Small Networks – Innovation Is Key
Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks inevitably going to get bigger, and will small networks be driven out? Whatever industry you look at, whether retail, grocery, e-commerce, or CPA networks, each one experiences the … [Read more...]
Performance Marketing is the Solution to Problems with ROAS
Interview with Blue Ribbon Panel Member Gus Brito, Director of Network Development at FlexOffers.com What should an advertiser using performance marketing be thinking about in 2017? I’m a firm advocate of performance marketing. It is the most cost effective way of marketing your products and services. If return on investment is the highest priority, one should have a … [Read more...]
The Hidden Story Behind Clickbooth’s Blue Book Win
The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, the migrations of support from one network to another by advertisers and publishers were more significant than we have previously seen in the seven year history of the Blue Book. No network saw a greater increase in year-on-year support … [Read more...]
Top 3 Advertiser Initiatives for 2017
What should an advertiser using performance marketing be thinking about in 2017? I believe there are 3 top advertiser initiatives for 2017: Brand Equity As we see content production increasing at a significant rate, a company’s brand equity becomes an all-important factor in attracting its target consumer—a consumer widely inundated and socially connected in today’s … [Read more...]