• Consolidate, Optimize and Maximize

    You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save ... Read Article

    Integrity Above All

    As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more ... Read Article

    Google Affiliate Network: Big-Time Backing

    The performance marketing landscape changed dramatically last year when Performics, the third largest network, was sold along with its parent company DoubleClick ... Read Article

    LinkShare: Leveraging Technology and Global Markets

    Nearly a year ago, LinkShare president Steve Denton stepped down. The company named co-presidents. Jonathan Levine and Yasuhisa "Yaz" Iida are both ... Read Article

    ShareASale: Size Doesn't Matter

    ShareASale.com founder and CEO Brian Littleton runs what is considered to be the fourth largest performance network in the United States. Littleton ... Read Article

    Key Cogs in the Affiliate Machine

    In May 2008, JupiterResearch analyst Patti Freeman Evans published a study on affiliate marketing that indicates online marketers will spend $2.1 billion ... Read Article

    Merchant Advantage: eBay Partner Network

    In mid-March of 2008, eBay announced it would be transitioning away from having its massive affiliate program run by a network and ... Read Article

    Crossing the Line

    The roles played by each of the key parties in the affiliate marketing space are very clearly defined. Just like a well-oiled ... Read Article

    Commission Junction: Putting the Pieces in Place

    Kerri Pollard took over the helm of Commission Junction as general manager over a year ago. Pollard's rise through the ranks - ... Read Article

    Show me the Money

    Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don't speak the ... Read Article

    Affiliates are Bullish

    With the U.S. dollar sinking to new lows, oil and gold attaining new heights, and both food and gasoline prices rising quickly: ... Read Article

    Taxing Issues

    "I love NY" may be the famous motto of the Big Apple, but as of late, it's not the mantra of any ... Read Article

    Looking for a Few Good Affiliates

    Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest thing affiliate managers have ... Read Article

    Looking for a Few Good Affiliates

    Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest thing affiliate managers have ... Read Article

    They Can Hear Us Now: Q & A with Laura Marriott

    The president of the Mobile Marketing Association says that ads on mobile devices will only get better, more widespread and easier to ... Read Article

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