Top 20 Cost-Per-Acquisition Networks 2021
These are the Blue Book Top 20 CPA (Cost-Per-Acquisition/Cost-Per-Action) Networks, as chosen by the advertisers and publishers of the world-wide performance marketing community.
Ranking | Network | Comments | |
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INDUSTRY LEADERS 2021 | |||
Perform[cb] (formerly Clickbooth) GO TO WEBSITE |
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Perform[cb] took an assertive stance when the pandemic hit, continuing to invest in their platform and in growth opportunities. The result is that after a year of change, they have retained their #1 spot as the best CPA network overall. Publishers love their innovative optimization and campaign management tools. Advertisers appreciate the super-responsive and experienced ad rep team. Perform[cb] says, "Perform[cb] empowers brands to acquire new customers through incremental digital channels on a pay for results model. Our proprietary technology and highly-curated partner marketplace aligns “cost-per” pricing with customer lifetime value." |
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MaxBounty GO TO WEBSITE |
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MaxBounty has been a leader in the industry for more than a decade. Winners of our Advertiser's Choice award last year, they maintained a high level of support this time around missing out by the narrowest of margins. Publishers and advertisers in the Blue Book survey praised their nimble handling of the effects of the pandemic and their client and partner support. With experienced leadership, excellent technology and a solid reputation, MaxBounty is well-positioned to gain market-share in 2021. |
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DMS Performance Ad Market (formerly W4) GO TO WEBSITE |
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DMS Performance Ad Market (previously W4) has gone from strength to strength since their acquisition two years ago. Always popular with publishers, DMS has clearly worked hard to generate the advertiser enthusiasm and votes in this year's Blue Book survey. DMS says, “With a focus on high-quality traffic and high-touch support, DMS Performance Ad Market (formerly W4) connects leading advertisers with industry-leading publishers, leveraging the DMS proprietary tracking platform to execute and optimize high-converting CPA, CPL, CPC and CPM campaigns across diverse media channels, including email, native, search, social media and more.” |
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ClickDealer GO TO WEBSITE |
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An international network with offices across the world, ClickDealer now offers clients a broad range of agency services |
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CrakRevenue GO TO WEBSITE |
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Based out of Québec, Canada, CrakRevenue is an established network with a growing reputation. Very solid. |
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A4D GO TO WEBSITE |
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A San Diego-based network, A4D is aggressive, smart and has a loyal band of publishers. |
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The Affiliati Network GO TO WEBSITE |
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The Miami-based network founded by Sonny Palta is a big hit with publishers in our survey, and is ranked in the GLOBAL20 for the first time this year. |
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TORO Advertising GO TO WEBSITE |
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A small, up-and-coming Spanish network, Toro received enthusiastic support from advertisers and publishers alike. |
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CPATrend GO TO WEBSITE |
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Phil Shapiro is one of the success stories of the affiliate marketing world and his network shows why that is. A lot of love from affiliates. |
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GlobalWide Media GO TO WEBSITE |
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A data-driven digital marketing leader providing premium media solutions to the world’s leading brands and agencies. |
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Mobidea GO TO WEBSITE |
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Mobidea is an award-winning Mobile Affiliate Network specialized in mobile offers for affiliate marketers. Driven by technology and education, Mobidea knows +130k affiliates and what drives them to succeed. |
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AdWork Media GO TO WEBSITE |
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AWM is particularly strong in Content Locking and run on their own proprietary platform in order to deliver a great publisher experience. |
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CPALead GO TO WEBSITE |
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CPALead has been a success in the industry for over a decade and this year achieved their best ever ranking in the BLUE BOOK survey. |
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RevenueAds GO TO WEBSITE |
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Based in Oklahoma, RevenueAds has been around for a decade or more. This is their first time in the Blue Book top 20, with our response panel particularly mentioning their email list marketing and lead-gen capabilities. |
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Convert2Media – C2M GO TO WEBSITE |
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Convert2Media, better known as C2M, is based in Florida and has been around since 2007. Very experienced, smart and with a network of committed affiliates, C2M was one of our top-rated networks for several years and is now welcomed back into the top 20. |
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Advidi GO TO WEBSITE |
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A Dutch network founded in 2012, Advidi is the epitome of what a modern forward-thinking network should be, with an emphasis on brand safety, analytics and design. This is their first entry into the Blue Book top 20 and we would not be surprised to see them stick around for a while. |
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Admitad GO TO WEBSITE |
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A leading European network, Admitad is a truly international network with extensive reach. Admitad says, "Admitad GmbH is an international CPA affiliate advertising network of over 80,000 active and verified publishers and 1,600 advertisers. Established in 2010, the company is headquartered in Heilbronn, Germany, with 7 offices across the world and sales in over 80 countries. We provide managed promotion on the CPA/Rev-Share model across our global affiliate network of 15 different traffic categories in 15 different languages." |
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AdCombo GO TO WEBSITE |
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Founded in 2014, AdCombo focuses on tier-2 geos such as Eastern Europe, South Asia and Latin America. They get a lot of support from international affiliates and are new to our rankings this year. |
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ValuLeads GO TO WEBSITE |
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ValuLeads has been in or around the Top 20 for several years. They have a strong agency-based approach to their advertisers, and are well-liked by the affiliates in the BLUE BOOK survey. |
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lemonads SA GO TO WEBSITE |
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Founded in 2007, lemonads is one of the bigger affiliate networks in Europe. They claim more than 10,000 network partners across the world. Their service-oriented company culture and good technology platform attracts a lot of support from both advertisers and publishers in the Blue Book survey. |
Best CPA Affiliate Networks – Top 20 CPA Networks
Each year we conduct the biggest research survey in the performance marketing industry in order to identify the best CPA networks (Cost-Per-Acquisition). The responses are then aggregated with input from the Blue Ribbon Panel of industry experts and mThink’s own research. The result is the Blue Book Top 20 CPA Networks, as chosen by the advertisers and publishers of the world-wide performance marketing community. These are the industry leaders that provide the levels of customer service, professionalism and consistent ROI that is the mark of a top network. They have also learned to survive and thrive in an ever-changing and incredibly competitive environment, so they are without exception run by smart, effective leaders.
The BLUE BOOK Top 20 is not a simple list of the biggest networks. Instead, it takes into account reputation, influence, clientele, popularity and scale.
An important part of the ranking process is our survey of over 25,000 industry figures that is carried out during the Fall. In the survey, we ask an open-field first question to identify the respondent’s favorite networks for running CPA and affiliate campaigns. The open-field nature of this first question is designed to avoid any selection-bias caused by prompting or by which networks we include in a pick-list. On a subsequent screen we provide a list of almost 50 networks from which respondents are asked to choose an additional four networks in each of the CPA and affiliate network categories, together with an additional open-field for write-in choices. In all, some 400 networks are included in our considerations.
In addition to the survey, we researched and aggregated expert views, traffic data, measures of industry influence and as many other pieces of data as we can gather. We also have a strong Blue Ribbon Panel of respected leaders in the industry that help provide insight and evaluation.
The final result of all these deliberations is the BLUE BOOK Top 20: the biggest and fairest evaluation of the best performance marketing networks in the world.
Disclaimer
While we put a huge amount of effort into researching and compiling the Blue Book rankings, as with all such lists they should be taken only as an expression of our opinion. By developing and posting these rankings, mThink makes no representation or warranty as to the accuracy or factual basis of the rankings. We recommend that users should carry out their own research. Under no circumstances will mThink be held liable in any way for any ranking, any errors or omissions in any ranking/s, or any loss or damage of any kind incurred as a result of the use of the ranking/s.
The Best CPA Networks
The Best CPA Networks