• All Blue Book Articles

    Clickbooth’s Performance Exchange Review

    by mThink on November 29, 2016

    During the Blue Book survey we have seen reports of up to 25% increase in earnings from publishers using Clickbooth’s new platform, with matching claims coming from a … Read Article

    How Tequila Helps Business: ClickDealer's Event Strategy

    by mThink on November 29, 2016

    They say success comes with true passion to one’s craft. Rather than falling into the trap of endless cost optimization and cold numbers – we at ClickDealer chose … Read Article

    How Affiliates Won It For Trump

    by Chris Trayhorn, Publisher of mThink Blue Book on November 22, 2016

    Strange but true: affiliates played a significant role in electing Donald Trump. With the launch of multiple “fake news” sites designed to draw in thousands of gullible news … Read Article

    From 0 To #1 In 10 Years

    by Avangate Affiliate Network on November 21, 2016

    10 lessons learned from growing a niche affiliate network We recently got together with the management team at Avangate to talk about their journey from scrappy startup to … Read Article

    What Trump Means For Affiliate Marketing

    by mThink on November 15, 2016

    CPA networks are going to boom, payday loans are coming back big league and your $ex life is going to be so good, you won’t believe it. The … Read Article

    The Holiday Shopping List for Affiliate Marketers

    by Rakuten Advertising on November 9, 2016

    With the busiest shopping season of the year quickly approaching, most advertisers and publishers are carefully crafting and implementing their holiday campaigns. They have researched shopping trends and … Read Article

    Top 10 Selling Countries for Affiliate Marketers

    by Monica Sturza on November 1, 2016

    With 15% of total digital media revenue coming from affiliate marketing, the US spend on this marketing channel alone is nearing $5B. More importantly, considering the endless opportunities it … Read Article

    8 Ways To Find Super-Customers

    by Chris Trayhorn, Publisher of mThink Blue Book on October 19, 2016

    The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. … Read Article

    The Most Important Marketing Metric (And It's Not CPA)

    by Chris Trayhorn, Publisher of mThink Blue Book on October 11, 2016

    How much can you afford to spend to acquire a new customer? It’s a big question, and one I see people getting wrong every day. The reason? They … Read Article

    Make Clickbooth Your #1 Affiliate Network!

    by mThink on October 5, 2016

    Sponsored Content With 14+ years of experience in providing our clients with innovation, exclusivity and performance, make Clickbooth YOUR choice for best network of 2017. Clickbooth is a constant, … Read Article

    The E-Commerce Magic Bullet (Hint: It’s Not AdWords)

    by Chris Trayhorn, Publisher of mThink Blue Book on October 4, 2016

    E-commerce companies often ask me why they’re struggling to compete. They think they are doing all the right things but they’re still not growing. Even though they are … Read Article

    Leading the Way in Influencer Marketing

    by Rakuten Advertising on October 4, 2016

    Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic content to readers making the relationship … Read Article

    Top Software Verticals to Promote in 2017

    by Monica Sturza on September 26, 2016

    The latest AffStat report shows that Online Services comes in third place among vertical preferences in the affiliate world, with 28.69% of affiliates choosing the category. That’s right … Read Article

    4 Quick Tips To Enhance Your Affiliate Program

    by Rakuten Advertising on September 13, 2016

    One of the biggest misconceptions of affiliate marketing is that it’s a good way to make a quick buck. On the contrary, affiliate marketing, just like any other … Read Article

    A Sideways Look At Performance Marketing

    by Chris Trayhorn, Publisher of mThink Blue Book on September 1, 2016

    The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance marketing industry. mThink’s roots lie in enterprise-level marketing for companies … Read Article
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