Do you have two minutes to complete a brief survey?
Probably not—but if I told you that Surveys are a great and highly-efficient way of driving conversions, you might find some time in your schedule.
Surveys are showing up more and more, especially on websites. The reason? They work.
Not only as a fantastic way of engaging users and gathering data, but also as a money-making tool. One example from CPA network CrakRevenue shows that driving traffic to Survey-based offers resulted in 60.2% of the conversions.
In general, users engaged in a Survey are 37% more likely to generate a conversion.
Surveys are not another offer, but another way of promoting an offer. The idea is simple: a survey appears on a page, usually in the form of a banner or a pop, offering rewards in exchange for the user’s time. Surveys often use terms like:
“You have been chosen!”
“Get rewarded for completing our quick survey!”
“We pay for your answers with free rewards!”
These enticing calls-to-action catch the user’s attention by:
- Offering a reward;
- Speaking to the user directly; seeking their opinion.
The truth about Surveys
Surveys can have an unlimited number of questions (although we recommend keeping it short and sweet). At the end, the user is offered a reward, usually in the form of a discount or a free trial.
The typical user is presented up to 6 rewards at the end of the Survey. When marketed effectively, incentivized and presented as a not-to-be-missed deal, this adds a whole other level of appeal.
And fascinatingly enough, the more time a user spends on a Survey, the higher the conversion rate tends to be, for 3 reasons:
- The more engaged a user is, the longer he tends to stay engaged (think the Sunk Cost Fallacy here—the more you’re invested in something, the harder it becomes to abandon it.)
- Surveys tend to attract users who are more likely and predispositioned to convert.
- The third and final reason is people just love to give their opinion and talk about themselves. Surveys are the perfect outlet.
So at the end, the offers you promote are not only a reward, but become his own personalized incentive.
And believe it or not — the results are even better once you’ve optimized your funnel and finish it off with a sentence at the end thanking the user for completing the survey in its entirety, sending the conversion rate up to 45% thanks to one essential, subtle phrase.
Optimization is key!
But for users to be engaged, users must notice it. Surveys that are obscured or difficult to notice (like a prompt to take one at the bottom of a paper receipt, etc.) won’t yield as much success as one that is integrated directly as part of one’s site.
When you build your survey, optimization is essential. The number of questions, the type of questions, the way they are formulated, the offer selection at the end, and the overall design of the Survey have to be examined and A/B tested.
Any time you are about to create a survey, ask yourself one question:
“What do I need to know about my traffic?”
Surveys are a terrific way to get to know your users better—and to put that knowledge to good use.
CrakRevenue is a Quebec City – Canadian based CPA platform that provides leading-edge web traffic monetization and online marketing solutions. Since 2010, CrakRevenue has received multiple awards and recognitions for its innovative efforts and products. The company was ranked 3rd in Performance Marketing Insider’s list of Top Performing CPA Networks of 2014, and is part of the Blue Book Guide’s 2017 edition of the Top 20 CPA Networks worldwide.