Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic content to readers making the relationship between advertisers and influencers one of the most valuable in the industry. As the popularity of visual content grows, influencers are leveraging social channels and new social commerce platforms to promote branded content and affiliate links.
As industry leaders in the affiliate and influencer space, Rakuten Affiliate Network is constantly innovating and developing new technology to ensure our advertisers and publishers get the support they need in this ever-changing market. By offering a wide variety of tools and services, we are able to help influencers find and generate the right affiliate links to drive revenue. Below are four of our must-have tools and services for any successful influencer program:
Curate
We recently announced the full release of our new affiliate marketing technology, Curate. Curate is a product discovery platform that allows publishers to intuitively search for products across all approved brand partners making it easy to create and publish a showcase of multiple products. The products themselves have already been set up with all the necessary commissionable links so when each link is clicked from an influencer or publisher’s site, they are credited for the sale.
Automate
Rakuten Affiliate Network isn’t just creating new tools for our publishers, we’re also re-inventing traditional affiliate marketing. Another new release, Automate, converts standard product URLs into trackable affiliate links within publishers’ posts. Publishers are able to save time by utilizing a simple JavaScript code that automatically applies tracking to any link from the site of an approved advertiser.
Both technologies offer unique features to quickly find and track the most impactful affiliate content including searchable product links, custom showcase design, and automated affiliate link creation.
Paid Placement Development and Management
Many advertisers offer direct paid placement opportunities to their best influencer partners. At Rakuten Affiliate Network, we help facilitate every step of the paid placement process maximizing successful partnerships and placements.
Bookmarklet
One of our standard tools, Bookmarklet, provides a browser bookmark that enables publishers to instantly generate affiliate links while on a partnered advertiser’s site without logging into the Publisher Dashboard. Bookmarklet makes it easy to quickly create links while searching through an advertiser’s site.
All of our tools and technologies come with comprehensive reporting that allows publishers to see what content is the most successful and from which advertiser partner. Influencers also have 24-hour publisher support to answer any questions or concerns that arise. As influencers continue to grow in the network, they will receive a dedicated team to grow their blog and help them reach platinum status. At Rakuten Affiliate Network, we strive to provide our publishers with the highest-quality affiliate experience.
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About Rakuten Affiliate Network
Rakuten Affiliate Network (formerly LinkShare), connects content sites and social influencers directly with their favorite brands enabling them to earn commissions by promoting products they already use. Our network works with the top brands and publishers from around the world and offers vertical expertise, white glove service and the tools and technology to help you outperform your revenue goals. Advertisers and Publishers alike have voted Rakuten Affiliate Network the #1 Affiliate Network five years in a row. Find out why by contacting us today.
