publishers Archives

What Will Health Insurance Open Enrollment Look Like This Year?

Each year, insurance brands and publishers must prepare for open enrollment periods, which began November 1. The pandemic and election could be ... Read Article

Blue Book Top 20 Networks for 2020 Announced!

Congratulations to our number 1 ranked networks for 2020! Best CPS/Affiliate Network: Rakuten Affiliate NetworkBest CPA Network Overall: ClickboothBest CPA Network for ... Read Article

4 Publishers Talk Success, Networks & The Importance Of Trust

It is that time of year again, when the leaves start to go red and gold in New England, the sun in ... Read Article

Why Choice Matters in Affiliate Marketing

Every day, you’re faced with choices. In fact, researchers say the average adult makes around 35,000 choices per day on everything from ... Read Article

Augmenting your Tech Stack thru Affiliate

Augmenting your Tech Stack thru Affiliate Non traditional publishers are enabling Brands & Retailers to test new types of conversion & optimization ... Read Article

Can Affiliate Marketing Networks Build Transparency Through Events?

By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The ... Read Article

Do Advertisers Need A Real Agency?

Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new ... Read Article

Four Publisher Must-Haves when Working with an Affiliate Network

Affiliate marketing continues to offer brands and publishers countless opportunities to reach new customers and increase sales, providing a gateway for creating ... Read Article

New Personalization and Publisher Tools Drive Retail Growth

Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are ... Read Article

BuzzFeed's Affiliate Network & Google's Destruction Of Publisher Revenues

Last week saw the release of the Interactive Advertising Bureau’s year-end report for 2016. The good news is that digital ad revenue ... Read Article

What Do Publishers Want?

Performance marketing is on a roll. Big data is finally giving tech-forward networks a real competitive advantage. Major advertisers are increasing their ... Read Article

Leading the Way in Influencer Marketing

Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic ... Read Article