• Advertiser and Network Responsibilities for What Others Say in Social Media

    As previously blogged about here, the FTC actively continues its assault on paid-for rankings, ratings and review websites. The FTC’s Endorsement Guides provide ... Read Article

    Blue Book Top 20 Networks for 2020 Announced!

    Congratulations to our number 1 ranked networks for 2020! Best CPS/Affiliate Network: Rakuten Affiliate NetworkBest CPA Network Overall: ClickboothBest CPA Network for ... Read Article

    Why Choice Matters in Affiliate Marketing

    Every day, you’re faced with choices. In fact, researchers say the average adult makes around 35,000 choices per day on everything from ... Read Article

    Can Affiliate Marketing Networks Build Transparency Through Events?

    By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The ... Read Article

    6 Questions Every Advertiser Should Ask When Looking For A Great Affiliate Marketing Network

    Not all affiliate marketing networks are created equal. So if you’re a brand trying to increase your margins, choosing “any old” network ... Read Article

    Clickbooth Advertisers Say Trust In The Network’s People & Platform Are Key Success Drivers

    “There are only two things that matter to me. Does the traffic perform, and do I trust the people running the network? ... Read Article

    New Personalization and Publisher Tools Drive Retail Growth

    Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are ... Read Article

    ROAS: Why Performance Marketing Out-Performs Display

    Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology ... Read Article

    CPA Networks: How to Manage Advertiser Relationships

    Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? For every new ... Read Article

    Leading the Way in Influencer Marketing

    Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic ... Read Article

    Blue Ribbon Panel: Policing The Industry?

    Is it possible for the performance marketing industry to police itself in any meaningful way? It’s a question that has been asked ... Read Article