• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

Revenue & eCommerce Blog

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

Advertiser and Network Responsibilities for What Others Say in Social Media

August 28, 2020 by Richard B. Newman

FTC - Health Insurance Scam

As previously blogged about here, the FTC actively continues its assault on paid-for rankings, ratings and review websites. The FTC’s Endorsement Guides provide that if there is a “material connection” between an endorser and an advertiser – in other words, a connection that might affect the weight or credibility that consumers give the endorsement – that connection should … [Read more...]

Blue Book Top 20 Networks for 2020 Announced!

January 21, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

Congratulations to our number 1 ranked networks for 2020! Best CPS/Affiliate Network: Rakuten Affiliate Network Best CPA Network Overall: Clickbooth Best CPA Network for Advertisers: MaxBounty Best CPA Network for Publishers: Clickbooth The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of … [Read more...]

Why Choice Matters in Affiliate Marketing

November 20, 2019 by Matt Lindner, Annie Barry, and Jessica Damiani, Rakuten Advertising

Every day, you’re faced with choices. In fact, researchers say the average adult makes around 35,000 choices per day on everything from breakfast to bedtime. Some of these choices have higher stakes than others. When it comes to your marketing budget and your revenue generating efforts, it’s important to have data and insights at your disposal to make the right marketing … [Read more...]

Can Affiliate Marketing Networks Build Transparency Through Events?

April 4, 2019 by mThink

Transparency

By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The risk of them setting up a direct business relationship - cutting the network out of the deal - is real. This kind of disintermediation is a major risk to the revenue streams of networks and … [Read more...]

6 Questions Every Advertiser Should Ask When Looking For A Great Affiliate Marketing Network

May 29, 2018 by Ekaterina Bibik, Admitad

Affiliate Marketing

Not all affiliate marketing networks are created equal. So if you’re a brand trying to increase your margins, choosing “any old” network simply won’t cut it. Without doing the proper due diligence, you stand to lose out on countless sales — not to mention boosted brand recognition. In short: landing on the right network is mission critical for your business. So how can a brand … [Read more...]

Clickbooth Advertisers Say Trust In The Network’s People & Platform Are Key Success Drivers

November 14, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

“There are only two things that matter to me. Does the traffic perform, and do I trust the people running the network? If the answer to those two questions is yes, then everything else follows.” - Cosmetics company CMO. Affiliate marketing is rapidly becoming recognized as an essential part of the solution-set for marketing departments. It allows marketers to focus on growth … [Read more...]

New Personalization and Publisher Tools Drive Retail Growth

May 9, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? Absolutely! The key to improving performance in affiliate marketing is by harnessing data to make better informed decisions. But, advertisers and publishers will … [Read more...]

ROAS: Why Performance Marketing Out-Performs Display

May 5, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? First and foremost advertisers and affiliates should be focused on the results their partners are driving. This is, after all, performance marketing. While Clickbooth has invested and continues to … [Read more...]

CPA Networks: How to Manage Advertiser Relationships

October 10, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? For every new advertiser, we first discuss their brand needs and goals to make sure they align with ours. We also have to insure that their product or service meets the quality and ethical standards set forth by our board. We won’t promote offers such as e-cigs, … [Read more...]

Leading the Way in Influencer Marketing

October 4, 2016 by Rakuten Advertising

Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic content to readers making the relationship between advertisers and influencers one of the most valuable in the industry. As the popularity of visual content grows, influencers are leveraging social channels and new … [Read more...]

Blue Ribbon Panel: Policing The Industry?

November 9, 2015 by Chris Trayhorn, Publisher of mThink Blue Book

Is it possible for the performance marketing industry to police itself in any meaningful way? It’s a question that has been asked for years, mostly by people who want to take the industry forward. Their argument is that for major brands and big ad agencies, brand protection and the risk of  fraud are huge issues. As a result, the free-wheeling, try-anything-once approach of … [Read more...]

Search

ROS Column 2 High – 300×250 (Global)

ROS Column 2 Mid – 300×250 (Global)

ROS Column 2 Low – 300×misc (Global)

Subscribe to our newsletter!

* indicates required

Lowest Ad in Column 2 – 300×250

Recent Posts

  • Advertiser’s Responsibilities for What Others Say in Social Media
  • How Publishers Can Leverage Push Notifications To Scale User Engagement
  • FTC Obtains Court Order Banning Alleged Work-From-Home Scammer from Selling Business Opportunities and Using Robocalls
  • Court Holds Professional TCPA Litigant Can Face Fraud-Based Counterclaim
  • Defendant Behind Alleged Bogus Health Insurance Scheme Agrees to Settle FTC Charges
  • How to Set Up a Warm Transfer Campaign Without Breaking the Bank (Step by Step)
  • Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention
  • Why All Media Buyers Need to Add Pay Per Call in 2021
  • Court Holds No TCPA Standing With Ringless Voice Mail Message
  • Promote E-gift Cards to Drive More Last-Minute Holiday Sales
  • Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before
  • DoJ Announces Historic Civil Penalty in a Telemarketing Enforcement Action
  • How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk
  • Why Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier Bourque, CrakRevenue
  • The Best CPA Networks In Europe

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Copyright ©2021 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy