By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The risk of them setting up a direct business relationship - cutting the network out of the deal - is real. This kind of disintermediation is a major risk to the revenue streams of networks and … [Read more...]
6 Questions Every Advertiser Should Ask When Looking For A Great Affiliate Marketing Network
Not all affiliate marketing networks are created equal. So if you’re a brand trying to increase your margins, choosing “any old” network simply won’t cut it. Without doing the proper due diligence, you stand to lose out on countless sales — not to mention boosted brand recognition. In short: landing on the right network is mission critical for your business. So how can a brand … [Read more...]
Clickbooth Advertisers Say Trust In The Network’s People & Platform Are Key Success Drivers
“There are only two things that matter to me. Does the traffic perform, and do I trust the people running the network? If the answer to those two questions is yes, then everything else follows.” - Cosmetics company CMO. Affiliate marketing is rapidly becoming recognized as an essential part of the solution-set for marketing departments. It allows marketers to focus on growth … [Read more...]
New Personalization and Publisher Tools Drive Retail Growth
Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? Absolutely! The key to improving performance in affiliate marketing is by harnessing data to make better informed decisions. But, advertisers and publishers will … [Read more...]
ROAS: Why Performance Marketing Out-Performs Display
Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? First and foremost advertisers and affiliates should be focused on the results their partners are driving. This is, after all, performance marketing. While Clickbooth has invested and continues to … [Read more...]
CPA Networks: How to Manage Advertiser Relationships
Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? For every new advertiser, we first discuss their brand needs and goals to make sure they align with ours. We also have to insure that their product or service meets the quality and ethical standards set forth by our board. We won’t promote offers such as e-cigs, … [Read more...]
Leading the Way in Influencer Marketing
Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic content to readers making the relationship between advertisers and influencers one of the most valuable in the industry. As the popularity of visual content grows, influencers are leveraging social channels and new … [Read more...]
Blue Ribbon Panel: Policing The Industry?
Is it possible for the performance marketing industry to police itself in any meaningful way? It’s a question that has been asked for years, mostly by people who want to take the industry forward. Their argument is that for major brands and big ad agencies, brand protection and the risk of fraud are huge issues. As a result, the free-wheeling, try-anything-once approach of … [Read more...]