Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? Absolutely! The key to improving performance in affiliate marketing is by harnessing data to make better informed decisions. But, advertisers and publishers will … [Read more...]
ROAS: Why Performance Marketing Out-Performs Display
Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? First and foremost advertisers and affiliates should be focused on the results their partners are driving. This is, after all, performance marketing. While Clickbooth has invested and continues to … [Read more...]
CPA Networks: How to Manage Advertiser Relationships
Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? For every new advertiser, we first discuss their brand needs and goals to make sure they align with ours. We also have to insure that their product or service meets the quality and ethical standards set forth by our board. We won’t promote offers such as e-cigs, … [Read more...]
Leading the Way in Influencer Marketing
Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic content to readers making the relationship between advertisers and influencers one of the most valuable in the industry. As the popularity of visual content grows, influencers are leveraging social channels and new … [Read more...]
Blue Ribbon Panel: Policing The Industry?
Is it possible for the performance marketing industry to police itself in any meaningful way? It’s a question that has been asked for years, mostly by people who want to take the industry forward. Their argument is that for major brands and big ad agencies, brand protection and the risk of fraud are huge issues. As a result, the free-wheeling, try-anything-once approach of … [Read more...]