CAKE's parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms will be under the same ownership. This is a continuation of Constellation's strategy of rolling up SaaS companies under their Perseus Operating Group, with specific focus on performance marketing. In a blog post, … [Read more...]
Leading the Way in Influencer Marketing
Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic content to readers making the relationship between advertisers and influencers one of the most valuable in the industry. As the popularity of visual content grows, influencers are leveraging social channels and new … [Read more...]
INTERVIEW WITH ANTOINE MOREAU, CEO – MOBIDEA
Antoine Moreau is the commander-in-chief of Mobidea, a technology-driven network in the mobile affiliate marketing industry. Trusted by over 40.000 affiliates, Mobidea is specialized in mobile subscriptions, pin submits, sweepstakes and app install offers, on a global scale. Antoine’s team has one goal: to work along with affiliates in the struggle for monetization success. … [Read more...]
Digital Raves Announces Full Performance Marketing Services with Global Capabilities
Press Release This innovative and dynamic Performance Marketing Company has scaled up their business offerings to be able to offer these world wide April 27, 2016, Hong Kong - Digital Raves is a performance marketing company that has been able to recognize the weaknesses in performance marketing that often leads many companies to failure rather than success. By identifying … [Read more...]
The Top 4 Changes Demanded By Blue Book Research Panel
The performance marketing industry is slowly changing, but is it changing fast enough? That's what we asked the 20,000-strong research panel of online marketers who took part in the rankings survey for the 2015 BLUE BOOK. Here we present the most popular changes requested by our respondents. But what do you think? How do we take the industry forward? We are going to be seeking … [Read more...]
Forbes Magazine Finally Discovers Affiliate Marketing
Apparently there are four myths about affiliate marketing that we should all understand. Forbes brings the truth-telling: affiliate programs are not easy to run, they're hard! And affiliate marketing isn't outdated - people still use it, even today! We should probably be grateful that a distinguished organ such as Forbes magazine has given the industry a little recognition, … [Read more...]
New Year’s Cleanup: 7-Point Checklist for Your Affiliate Program
There are a number of things that might impede the performance of your affiliate program. I have distilled some of the the more deadly ones into a New Year’s checklist which you can apply to your own affiliate program, improving its long-term performance. Here are the seven key areas to which you should pay special attention in 2014: 1. Channel Cannibalization I’m sure you’ve … [Read more...]
What Affiliate Marketing Can Learn From "The Voice"
Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into many shows on TV because I tend to be too involved in dealing … [Read more...]
Clickbooth Expands into Related Content Market
Press Release Clickbooth Announces Launch of RevContent, the Content Monetization Platform Sarasota, Florida (November 4th, 2013) - Clickbooth, the long-established performance-based online marketing company, announced today the release of RevContent, the next phase of their cost per click product formerly known as CBCPC. The evolved brand more accurately represents what the … [Read more...]
36 Revenue Marketing Rock Stars Take Center Stage at REVTalks 2014
Press Release Hear Personal Stories of Challenge & Triumph during Inaugural Revenue Marketing Summit, January 27 ATLANTA, GA (November 4, 2013) - The Pedowitz Group, the global leader in Revenue Marketing Transformation™, announces its first Revenue Marketing™ Summit, REVTalks, to be held at the San Francisco Marriott Marquis on January 27, 2014. REVTalks is the largest … [Read more...]
5 Steps to Accelerating International Growth
Software applications are ideal products to sell online but many merchants limit themselves to only selling into a single country. Whether you’re just starting to sell online or have an established business, selling internationally is an important opportunity for the development of your business overall. In this article we look at some of the key things to consider when seeking … [Read more...]
Mobit – Changing The Game In Mobile Media?
Does Matomy’s new Mobit platform hold the key to success in mobile performance marketing? Israel-based performance marketing network Matomy Media Group recently launched a new mobile media buying platform called Mobit. It offers conversion tracking, campaign management, near-realtime reporting and a sophisticated analytic “Mobit Insights” function that automatically identifies … [Read more...]
The 6 Most Common Mobile Optimization Mistakes & How To Avoid Them
It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics like these are staggering and if you value your business and brand they cannot be ignored. You must be optimizing for mobile. Ineffective mobile traffic optimization will not only expose your business to substantial decreases in potential revenue … [Read more...]
MediaWhiz Expands Affiliate Network to Include International Campaigns – Press Release
Press Release NEW YORK (April 18, 2013) — Performance marketing agency MediaWhiz today announced the expansion of its affiliate network, MonetizeIt, as part of its cross-publishing capabilities with parent company Matomy Media Group. MediaWhiz now offers a broader selection of domestic and international affiliate marketing campaigns, including game and mobile app … [Read more...]
Successful Global Expansion Through The Affiliate Channel
Certainly we've all heard about the e-commerce companies that expanded into new markets and successfully increased sales, elevated brand awareness and continued to thrive. On the flip side, however, we also know a good many businesses that invested heavily in expanding their operations overseas or in new territories only to be forced to pull up stakes a short time later. Along … [Read more...]