CampaignManagement Archives

CAKE's Parent Company Buys TUNE

CAKE’s parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms ... Read Article

Leading the Way in Influencer Marketing

Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic ... Read Article

INTERVIEW WITH ANTOINE MOREAU, CEO – MOBIDEA

Antoine Moreau is the commander-in-chief of Mobidea, a technology-driven network in the mobile affiliate marketing industry.Trusted by over 40.000 affiliates, Mobidea is ... Read Article

Digital Raves Announces Full Performance Marketing Services with Global Capabilities

April 27, 2016, Hong Kong - Digital Raves is a performance marketing company that has been able to recognize the weaknesses in ... Read Article

The Top 4 Changes Demanded By Blue Book Research Panel

The performance marketing industry is slowly changing, but is it changing fast enough? That’s what we asked the 20,000-strong research panel of ... Read Article

Forbes Magazine Finally Discovers Affiliate Marketing

Apparently there are four myths about affiliate marketing that we should all understand. Forbes brings the truth-telling: affiliate programs are not easy ... Read Article

New Year’s Cleanup: 7-Point Checklist for Your Affiliate Program

There are a number of things that might impede the performance of your affiliate program.

What Affiliate Marketing Can Learn From "The Voice"

Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really ... Read Article

Clickbooth Expands into Related Content Market

Press Release Clickbooth Announces Launch of RevContent, the Content Monetization Platform Sarasota, Florida (November 4th, 2013) – Clickbooth, the long-established performance-based online ... Read Article

36 Revenue Marketing Rock Stars Take Center Stage at REVTalks 2014

Press Release Hear Personal Stories of Challenge & Triumph during Inaugural Revenue Marketing Summit, January 27 ATLANTA, GA (November 4, 2013) – ... Read Article

5 Steps to Accelerating International Growth

Software applications are ideal products to sell online but many merchants limit themselves to only selling into a single country. Whether you’re ... Read Article

Mobit – Changing The Game In Mobile Media?

Does Matomy’s new Mobit platform hold the key to success in mobile performance marketing?

The 6 Most Common Mobile Optimization Mistakes & How To Avoid Them

It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics ... Read Article

MediaWhiz Expands Affiliate Network to Include International Campaigns – Press Release

Press Release NEW YORK (April 18, 2013) — Performance marketing agency MediaWhiz today announced the expansion of its affiliate network, MonetizeIt, as ... Read Article

Successful Global Expansion Through The Affiliate Channel

Certainly we've all heard about the e-commerce companies that expanded into new markets and successfully increased sales, elevated brand awareness and

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