Achieving ROI With Social Media by Chris Trayhorn, Publisher of mThink Blue Book, September 20, 2012 At a time when pretty much every organization or affiliate has a social media presence, it’s amazing how many don’t have any idea how to make it pay for itself. Key performance indicator (KPI) is the term of art for the metrics that matter. Webtrends identifies the most important KPIs: “What are the key performance indicators (KPIs) that will help you evaluate the success of your program? These are individual, quantifiable metrics such as: Twitter followers or Facebook fans Retweets or likes Views of your YouTube videos LinkedIn group members Blog comments Trackbacks to your blog Filed under: Marketing 2.0, Media, Perform, Strategy 2.0 Tagged under: Education, Featured, Industry Trends, Social Media About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.