When we think about incentive CPA marketing, we tend to think about lower quality and invasive tools. Not so says, CEO of CPAlead and ContentLocking.com, Peter Tarr “We run both an incentive (ContentLocking.com) and non-incentive network (CPAlead). The quality concerns may have applied back when we invented the Content Locker in 2009, but we’ve had a lot of time to refine the … [Read more...]
Why Hashed Email Is The Next Big Thing
It's become a cliche that mobile should come first these days, but there's another split in online audiences that is just as important. I'm talking about the division between logged-in and not-logged-in visitors. Logged-in users are valuable, because their email address can be used to track them across multiple devices - an effective replacement for cookies in a world where … [Read more...]
Rakuten Marketing Reports Strong Q1 Growth Throughout Global Digital Marketing Channels
Press Release Advertisers Reap Double Digit Returns in Affiliate, Mobile, Search, and Display New York City -- April 23, 2014 -- Rakuten Marketing today announced strong results for the first quarter of 2014 across all of its digital marketing channels. Most notable was the double-digit growth that advertisers realized through the company’s affiliate, mobile, and search … [Read more...]
The Two Rules Of Mobile-First Marketing
The future has arrived, and it’s mobile It’s a stark but simple fact that most millennials will never fully embrace the desk-top as we know it, for their natural loyalty is to a tablet or a smartphone. With this segment leading the charge, the surging popularity of mobile devices is forcing publishers and advertisers to review their marketing strategies and make mobile their … [Read more...]
What Affiliate Marketing Can Learn From "The Voice"
Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into many shows on TV because I tend to be too involved in dealing … [Read more...]
Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform
Press Release NEW YORK and TEL AVIV — November 25, 2013 — Global performance marketing company Matomy Media Group today announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexusoffers the online advertising industry’s most powerful, open and customizable advertising technology platform. Matomy’s new … [Read more...]
Content Locking as an Alternative Monetization Method
Examining Content Locking as an Alternative Visitor Monetization Method Providing they begin with a properly optimized site, unique content, natural link building and the inclusion of a few paid traffic sources, most sites have a chance to develop a steady stream of visitors within their first year. Save for the occasional “Panda” or “Penguin” attack, these approaches typically … [Read more...]
360 Days in the Life of Performance Marketing
The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As the next issue of Revenue+Performance will be highlights the best performing cost-per-action (CPA) and cost-per-sale (CPS) networks, it seems a good time to reflect on the past year in performance marketing and to look ahead to 2014. The performance marketing … [Read more...]
The Number One Cause of Checkout Abandonment
What is the single most common question asked by online shoppers before they actually make a purchase? The answer is, 'What are my shipping costs?' So why do some retailers find necessary to bury delivery costs until the last cart screen? Unacceptable shipping cost is the #1 factor in shopping cart abandonment, to the extent that it has become known as shipping cost … [Read more...]
Clickbooth Expands into Related Content Market
Press Release Clickbooth Announces Launch of RevContent, the Content Monetization Platform Sarasota, Florida (November 4th, 2013) - Clickbooth, the long-established performance-based online marketing company, announced today the release of RevContent, the next phase of their cost per click product formerly known as CBCPC. The evolved brand more accurately represents what the … [Read more...]
36 Revenue Marketing Rock Stars Take Center Stage at REVTalks 2014
Press Release Hear Personal Stories of Challenge & Triumph during Inaugural Revenue Marketing Summit, January 27 ATLANTA, GA (November 4, 2013) - The Pedowitz Group, the global leader in Revenue Marketing Transformation™, announces its first Revenue Marketing™ Summit, REVTalks, to be held at the San Francisco Marriott Marquis on January 27, 2014. REVTalks is the largest … [Read more...]
Facebook Buys Israeli Start-Up, Onavo, to Boost Global Internet Access
In Facebook's quest to connect the universe or at least the world, the social media titan has acquired Onavo, an Israeli start-up specializing in mobile utility application development. This the first time Facebook will run a research and development center in Israel. Purchase price is estimated to be between $150 - $200 million dollars, giving Facebook the ability to produce … [Read more...]
5 Steps to Accelerating International Growth
Software applications are ideal products to sell online but many merchants limit themselves to only selling into a single country. Whether you’re just starting to sell online or have an established business, selling internationally is an important opportunity for the development of your business overall. In this article we look at some of the key things to consider when seeking … [Read more...]
Are You Asking for It? You’d Better!
Affiliate Marketing is traditionally a sport played best by the big guys - the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic sources that are ignored in this situation. … [Read more...]
Mobit – Changing The Game In Mobile Media?
Does Matomy’s new Mobit platform hold the key to success in mobile performance marketing? Israel-based performance marketing network Matomy Media Group recently launched a new mobile media buying platform called Mobit. It offers conversion tracking, campaign management, near-realtime reporting and a sophisticated analytic “Mobit Insights” function that automatically identifies … [Read more...]