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Businesses Exist to Make Order Out of Chaos.

July 16, 2015 by Ronen Hamatian

Tom Goodwin, SVP of Havas Media, published a fascinating article on TechCruch a few months ago that helps put that concept in perspective in today’s world. “Uber, the world’s largest taxi company, owns no vehicles,” he said. “Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest … [Read more...]

Incentive Marketing Scientists?

June 3, 2015 by Revenue Performance Staff

 When we think about incentive CPA marketing, we tend to think about lower quality and invasive tools. Not so says, CEO of CPAlead and ContentLocking.com, Peter Tarr “We run both an incentive (ContentLocking.com) and non-incentive network (CPAlead). The quality concerns may have applied back when we invented the Content Locker in 2009, but we’ve had a lot of time to refine the … [Read more...]

Secrets of Social Media Conversion

November 27, 2014 by Chris Trayhorn, Publisher of mThink Blue Book

Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The social media conversion funnel is different to the one that many of us are used to but, if it’s executed properly, a conversion-centered social media strategy can yield real ROI. The idea that social media traffic doesn't convert is so widely held by now that many … [Read more...]

What Affiliate Marketing Can Learn From "The Voice"

December 10, 2013 by Matt Frary

Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into many shows on TV because I tend to be too involved in dealing … [Read more...]

Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

November 25, 2013 by Revenue Performance Staff

Press Release NEW YORK and TEL AVIV — November 25, 2013 — Global performance marketing company Matomy Media Group today announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexusoffers the online advertising industry’s most powerful, open and customizable advertising technology platform. Matomy’s new … [Read more...]

Content Locking as an Alternative Monetization Method

November 20, 2013 by Tony Cohn

Examining Content Locking as an Alternative Visitor Monetization Method Providing they begin with a properly optimized site, unique content, natural link building and the inclusion of a few paid traffic sources, most sites have a chance to develop a steady stream of visitors within their first year. Save for the occasional “Panda” or “Penguin” attack, these approaches typically … [Read more...]

360 Days in the Life of Performance Marketing

November 12, 2013 by Peter Klein

The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As the next issue of Revenue+Performance will be highlights the best performing cost-per-action (CPA) and cost-per-sale (CPS) networks, it seems a good time to reflect on the past year in performance marketing and to look ahead to 2014. The performance marketing … [Read more...]

The Number One Cause of Checkout Abandonment

November 4, 2013 by Sheila K. Fox

What is the single most common question asked by online shoppers before they actually make a purchase? The answer is, 'What are my shipping costs?' So why do some retailers find necessary to bury delivery costs until the last cart screen? Unacceptable shipping cost is the #1 factor in shopping cart abandonment, to the extent that it has become known as shipping cost … [Read more...]

Clickbooth Expands into Related Content Market

November 4, 2013 by Revenue Performance Staff

Press Release Clickbooth Announces Launch of RevContent, the Content Monetization Platform Sarasota, Florida (November 4th, 2013) - Clickbooth, the long-established performance-based online marketing company, announced today the release of RevContent, the next phase of their cost per click product formerly known as CBCPC. The evolved brand more accurately represents what the … [Read more...]

36 Revenue Marketing Rock Stars Take Center Stage at REVTalks 2014

November 4, 2013 by Revenue Performance Staff

Press Release Hear Personal Stories of Challenge & Triumph during Inaugural Revenue Marketing Summit, January 27 ATLANTA, GA (November 4, 2013) - The Pedowitz Group, the global leader in Revenue Marketing Transformation™, announces its first Revenue Marketing™ Summit, REVTalks, to be held at the San Francisco Marriott Marquis on January 27, 2014. REVTalks is the largest … [Read more...]

Are You Asking for It? You’d Better!

September 10, 2013 by Matt Frary

Affiliate Marketing is traditionally a sport played best by the big guys - the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic sources that are ignored in this situation. … [Read more...]

Mobit – Changing The Game In Mobile Media?

September 10, 2013 by Chris Trayhorn, Publisher of mThink Blue Book

Does Matomy’s new Mobit platform hold the key to success in mobile performance marketing? Israel-based performance marketing network Matomy Media Group recently launched a new mobile media buying platform called Mobit. It offers conversion tracking, campaign management, near-realtime reporting and a sophisticated analytic “Mobit Insights” function that automatically identifies … [Read more...]

Firefox and Third Party Cookie Blocking

August 28, 2013 by Ryan Gilbert

Web browser developer Mozilla has made it clear that at some point in the near future they will implement third party cookie blocking by default in Firefox – possibly as soon as Q3-2013. Third party cookies are those set by a different domain to the one that the user is visiting at the time and have a range of applications including analytics solutions. As an example, if the … [Read more...]

The 6 Most Common Mobile Optimization Mistakes & How To Avoid Them

August 21, 2013 by Lee Aho

It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics like these are staggering and if you value your business and brand they cannot be ignored. You must be optimizing for mobile. Ineffective mobile traffic optimization will not only expose your business to substantial decreases in potential revenue … [Read more...]

No Growth for CJ As ValueClick Takes A Pounding

August 8, 2013 by Revenue Performance Staff

Commission Junction's parent company,  ValueClick lost almost 20% of its value this week after announcing poor Q2 results. The only bright spot seemed to be their retargeting , with expectations of new revenues from the dismantling of Google Affiliate network being totally downplayed. Wall Street analysts, Needham & Co. said: "We are downgrading ValueClick to HOLD from a … [Read more...]

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