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Why The Speed of Relevance Can Help You Win

May 27, 2022 by Chris Trayhorn, Publisher of mThink Blue Book

Why The Speed of Relevance Can Help You Win

Every crisis is an opportunity. This is not a new insight, but in 2022 it bears special significance.  The performance marketing industry is going through an unprecedented level of change. The combination of COVID, increasing regulation and privacy concerns, and the potential break-up of Google and Facebook - the two companies that between them provide much of the online … [Read more...]

How Tequila Helps Business: ClickDealer’s Event Strategy

November 29, 2016 by mThink

They say success comes with true passion to one’s craft. Rather than falling into the trap of endless cost optimization and cold numbers - we at ClickDealer chose to concentrate on people. Needless to say, it pays back. Over the years of building relationships with colleagues in the industry, we created a platform capable of vitalizing almost any online marketing niche. We … [Read more...]

Ronen Hamatian on Affiliate Marketing Trends

August 17, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

Blue Ribbon Panel Interview with Ronen Hamatian The FTC seems to have been more aggressively enforcing their rules over the last couple of years. How has that affected affiliate marketing? Affiliate marketing and, more specifically, performance marketing, is the most cost-effective and trackable form of advertising for large, well-branded advertisers. Although it seems like a … [Read more...]

ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group

July 22, 2016 by Revenue Performance Staff

Press Release -  Introduce Comprehensive Suite of Performance-Based Digital Solutions Including Mobile, Video and More AMSTERDAM, THE NETHERLANDS--(Marketwired - Jul 19, 2016) - ClickDealer and MobAir today announced the formation of Global Digital Marketing Group (GDM Group), a digital performance marketing company. Focused on online solutions that empower the world's leading … [Read more...]

Digital Raves Announces Full Performance Marketing Services with Global Capabilities

April 27, 2016 by Revenue Performance Staff

Press Release This innovative and dynamic Performance Marketing Company has scaled up their business offerings to be able to offer these world wide April 27, 2016, Hong Kong - Digital Raves is a performance marketing company that has been able to recognize the weaknesses in performance marketing that often leads many companies to failure rather than success. By identifying … [Read more...]

Addiliate Announces New Features

April 5, 2016 by Revenue Performance Staff

Press Release Barcelona, Spain, April 5, 2016 - Since 2010, the team of Addiliate has been working towards a clear goal: build the best performance marketing network in the world.  Earlier this week, the company has announced the launch of new features, giving publishers even better options to convert their traffic into profit. Algorithmic Campaign Matching: The usage of … [Read more...]

Blue Book Top 20 Networks Announced!

January 11, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

The BLUE BOOK results are in. And while everything changes, some things remain the same. One constant: the 20,000+ industry professionals that participated in our survey and gave us their unrivalled insight into the state of our industry. It speaks to the value that people place in the performance industry - sometimes it is easy to lose sight of the fact that in spite of a few … [Read more...]

Blue Ribbon Panel: Interview with Linda Woods

December 21, 2015 by Chris Trayhorn, Publisher of mThink Blue Book

What are your two or three key performance marketing-related predictions for 2016? 1.    New Customer Focus – as retail affiliate marketing continues to mature, brands will be even more intensely focused on new customer acquisition and give preference to the affiliates that can bring them. Affiliate managers and OPMs will need to streamline the new-customer reconciliation … [Read more...]

Blue Ribbon Panel: Interview with Geno Prussakov

December 17, 2015 by Chris Trayhorn, Publisher of mThink Blue Book

What are your two or three key performance marketing-related predictions for 2016? (1) Deeper advertiser focus on incremental value, (2) more mergers and acquisitions, (3) more innovations on the affiliate/publisher side of things. Are big brands and agencies right to worry about fraud in the performance marketing channel? Not only big ones, but agencies and advertisers of … [Read more...]

10K in 30 Days – 4 Tips for High-Performance LeadGen

December 7, 2015 by Ronen Hamatian



Within the performance marketing industry, there is a small set of advertisers, publishers, agencies, and service providers who consistently outperform all the rest. These are the players I like to call ‘high-performance’ performance marketers. To put this in perspective, let me give an analogy: a ‘“performance’” automobile might go from 0-60 in 6 six seconds, while a … [Read more...]

4 Affiliate Marketing Myths

November 3, 2015 by Jamie Rademacher, Rakuten Marketing

Affiliate Marketing has been plagued by myths that can cause apprehension and a lot of questions as to the validity of the channel. I’d like to address these myths head on and provide the facts to dispel common misconceptions that damage the credibility of this effective and efficient marketing channel.   Myth: Affiliate marketing is for discounts and coupons. Fact: Coupon … [Read more...]

Content Locking as an Alternative Monetization Method

November 20, 2013 by Tony Cohn

Examining Content Locking as an Alternative Visitor Monetization Method Providing they begin with a properly optimized site, unique content, natural link building and the inclusion of a few paid traffic sources, most sites have a chance to develop a steady stream of visitors within their first year. Save for the occasional “Panda” or “Penguin” attack, these approaches typically … [Read more...]

360 Days in the Life of Performance Marketing

November 12, 2013 by Peter Klein

The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As the next issue of Revenue+Performance will be highlights the best performing cost-per-action (CPA) and cost-per-sale (CPS) networks, it seems a good time to reflect on the past year in performance marketing and to look ahead to 2014. The performance marketing … [Read more...]

5 Steps to Accelerating International Growth

October 8, 2013 by Cristian Miculi

Software applications are ideal products to sell online but many merchants limit themselves to only selling into a single country. Whether you’re just starting to sell online or have an established business, selling internationally is an important opportunity for the development of your business overall. In this article we look at some of the key things to consider when seeking … [Read more...]

Mobit – Changing The Game In Mobile Media?

September 10, 2013 by Chris Trayhorn, Publisher of mThink Blue Book

Does Matomy’s new Mobit platform hold the key to success in mobile performance marketing? Israel-based performance marketing network Matomy Media Group recently launched a new mobile media buying platform called Mobit. It offers conversion tracking, campaign management, near-realtime reporting and a sophisticated analytic “Mobit Insights” function that automatically identifies … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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