Press Release –
Introduce Comprehensive Suite of Performance-Based Digital Solutions Including Mobile, Video and More
AMSTERDAM, THE NETHERLANDS–(Marketwired – Jul 19, 2016) – ClickDealer and MobAir today announced the formation of Global Digital Marketing Group (GDM Group), a digital performance marketing company. Focused on online solutions that empower the world’s leading brands and agencies seeking to more effectively engage global audiences, GDM Group’s offerings include a mobile monetization and user acquisition platform, performance marketing, media buying and video advertising.
Advertisers are losing billions of dollars each year on marketing campaigns that underperform. By bringing these solutions together within a flexible integration system that provides accurate analytics, GDM Group will help advertisers avoid wasting dollars on underperforming marketing campaigns — an extension of ClickDealer’s and MobAir’s focus on innovation that drives better business outcomes for their customers. Both ClickDealer and MobAir will remain independent within GDM Group and provide the support their customers have come to expect while continuing to grow inside the larger structure alongside the just-launched GDM Group Video division. GDM Group Video is a cross-device solution focused on placing video ads on relevant high volume portals in order to maximize efficiency and customer lifetime value.
“With a full set of digital media solutions intended to drive revenue and increase brand awareness, Global Digital Marketing Group will deliver improved customer engagement and lifetime value to our customers,” said Dmitry Atamanyuk, CEO, Global Digital Marketing Group. “In the coming months, we will further unify advertising efforts worldwide, giving marketers more opportunities to reach and engage their customers without the stress that typically comes with navigating the digital media landscape.”