In performance marketing, time is money. Analysis and optimization of campaigns can be insanely time-consuming and that is not even accounting for the effort involved in switching out creatives. Time saved in these critical areas often translates into money in the bank. That's why ClickDealer has released brand new smartlink functionality that streamlines the process and … [Read more...]
Four Advertisers On How To Grow & Win In Performance Marketing
Performance marketing advertisers have a tough job. Every vertical is highly competitive. Publishers are constantly on the lookout for better offers and commission rates. And the marketing technology stack is forever growing more complex. How to cope? Any successful advertiser will tell you that selecting a good CPA network partner is the first and most important step on the … [Read more...]
Clickbooth Leads On What To Look For In A Network For 2018 Say Affiliates
“I once had a network pass on details of my campaign to another affiliate who happened to be a friend of mine. I've never known that to happen with Clickbooth. I trust them as much as you can trust someone in this business." – Carl J, super-affiliate. It is hard enough to make money as an affiliate without having to worry about whether your network partner is honest or not. … [Read more...]
Incorporating influencers into a performance marketing strategy
As shown by a recent content analysis of top brands like JetBlue, Wendy’s and Urban Decay, an influencer post generates more than 100 times the engagement than a brand’s post. Assuming increased engagement leads to higher conversion, it’s indisputable that influencers can drive big business for brands. This is good news for affiliate marketers who are familiar with the concept … [Read more...]
Why Viewability Matters to Performance Marketers
When you buy a display ad, how long does it need to be on screen for it to be effective? Maybe a couple of seconds? That seems reasonable enough, right? Here’s the reason it matters: 80% of Facebook’s inventory doesn’t meet that standard. Over three-quarters of the ads you buy on FB aren’t displayed for even just two seconds. As performance marketers we often forget to think … [Read more...]
OLAmobile Acquires IconPeak for USD 10M to Become the Global Market Leader in the Mobile Performance Marketing Space
Press Release Berlin, 2nd of August 2017 - OLAmobile (www.olamobile.com), one of the mobile leading performance marketing platforms, is joining forces with IconPeak (www.iconpeak.com) and its subsidiary BidderPlace (www.bidderplace.com) to enlarge their footprint within the mobile performance marketing space. The only existing investor in both companies, MAKERS, the … [Read more...]
Nutryst and Affiliate Crossing Announce Merger
Press Release Combined company will drive affiliate marketing innovation addressing the needs of advertisers and publishers Richmond, VA. and Atlanta, GA – July 1, 2017 – Affiliate Crossing (“AC") and Nutryst (“Nutryst"), two of the Top 20 ranked affiliate networks by mThink, today announced the merger of the two companies creating a global performance marketing leader. The … [Read more...]
ROAS: Why Performance Marketing Out-Performs Display
Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? First and foremost advertisers and affiliates should be focused on the results their partners are driving. This is, after all, performance marketing. While Clickbooth has invested and continues to … [Read more...]
Clickbooth Acquires Affiliate Tracking Dashboard ThriveTracker
Press Release Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has acquired Thrive by iPyxel Creations, a software that helps affiliates and performance marketers manage their business. The product will be rebranded to ThriveTracker. Clickbooth plans to run ThriveTracker as a … [Read more...]
Why Performance Can Win Against Google
I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist content on YouTube. In combination with the rolling avalanche of awareness of rampant fraud in the AdTech industry, this represents perhaps the biggest opportunity for performance marketing to penetrate major brands that we have … [Read more...]
Clickbooth Ranked the #1 CPA Network by mThink BLUE BOOK
Press Release The Top 20 Rankings for 2017 are In SAN FRANCISCO, CA; March 28, 2017 – Clickbooth, recently recognized by mThink BLUE BOOK as the leading CPA network in the world, is winning the backing of advertisers for its innovation and technology, research has found. Clickbooth, a performance-based marketing leader, utilizes a one-of-a-kind performance marketing … [Read more...]
The Hidden Story Behind Clickbooth’s Blue Book Win
The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, the migrations of support from one network to another by advertisers and publishers were more significant than we have previously seen in the seven year history of the Blue Book. No network saw a greater increase in year-on-year support … [Read more...]
Performance Marketing Trends 2017
Interview with Erin Cigich, CEO of Clickbooth An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks inevitably going to get bigger, and will small networks be driven out? As we’ve shared with partners, Clickbooth completed a transaction 8 months ago to a private equity company. … [Read more...]
Clickbooth’s Performance Exchange Review – Part 2
The Performance Exchange offers improved publisher performance, increased scalability for smaller advertisers and better, more granular targeting. Most importantly, Clickbooth’s Link-ID technology allows payouts to be varied by traffic source and so to be aligned with customer-lifetime-value. This is a critical step in performance marketing’s move into the big brand … [Read more...]
A Sideways Look At Performance Marketing
The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance marketing industry. mThink’s roots lie in enterprise-level marketing for companies in the Global 2000, and it seemed clear to us that the performance marketing industry was simply not thinking big enough. We believed then, and still believe now, that affiliate … [Read more...]