• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

Revenue & eCommerce Blog

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

How Publishers Can Leverage Push Notifications To Scale User Engagement

March 24, 2021 by Lily Trevisanut, Digital Media Solutions

Push Notifications

Capturing the attention of a consumer at the right time with the right message is the key to performance marketing. While personalized advertising at scale without advanced targeting, custom audiences, or steep ad costs can be arduous, emerging digital advertising channels, like push notifications, are making mass personalization a key component of today’s most successful … [Read more...]

Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention

January 6, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

2020 may just have been the most challenging year for business in the last 100 years. For the performance marketing industry, the challenges were mixed with some blessings. As workplaces and retail stores were shuttered and consumers were forced to stay home, in many cases working from home and online for longer hours each day, e-commerce boomed. Amidst the changes and chaos, … [Read more...]

How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk

December 3, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

ClickDealer is ranked as the best CPA network based in Europe in the Blue Book's first European Top 20 table. We chatted with CEO Taras Kiseliuk this week to find out what he thinks they are doing right and where they are going from here. Blue Book: Congratulations on being rated the best CPA network in Europe. Why do you think so many advertisers and publishers chose … [Read more...]

Alexandra Forsch of Awin & ShareASale Talks Opportunities, Technology & How Affiliate Marketing Will Take A Bigger Share Of Ad Budgets

November 30, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

Alexandra Forsch is the President of Awin US, including ShareASale to form the Awin Group. With 15+ years of experience, she is one of the industry’s big thinkers, and we were lucky to be able to chat with her last week about how Awin and ShareASale fit together, self-service networks vs client services, and the future of the industry.  Blue Book: Awin has grown very … [Read more...]

CAKE’s Parent Company Buys TUNE

May 21, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

CAKE's parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms will be under the same ownership. This is a continuation of Constellation's strategy of rolling up SaaS companies under their Perseus Operating Group, with specific focus on performance marketing. In a blog post, … [Read more...]

What Advertisers & Publishers Should Be Doing Now

April 22, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible to see the contours of what lies ahead for the economy and the affiliate marketing industry. Let's review what we know and what looks likely, and what it means for your business. What Is Working? In talking to people around the industry I'm impressed with how … [Read more...]

Performance Marketing Provides Stability & Measurable Returns In A Crisis

April 16, 2020 by MaxBounty

When discussing how the ongoing pandemic could influence performance marketing, I think it’s important to first recognize the potential complexity of that influence. By that I mean consumers, affiliates, advertisers, and networks are all likely to be impacted differently and to varying degrees. The way they’re individually affected also inherently impacts their relationship … [Read more...]

In Performance Marketing, Relationships And People Are At The Core Of All That We Do

April 8, 2020 by Matt Frary

During a crisis, leaders should lead from the front, and during the good times, leaders should lead from behind. We are working at SmarterChaos to "lead from the front" as we pivot towards affiliate marketing offers that help humanity like Tele Medicine Offers, Hand Sanitizers, and we are working on sourcing masks for hospitals to protect our doctors and nurses. Our offers like … [Read more...]

Now Is The Moment For Performance Marketing To Shine

April 8, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

At the end of this tunnel, there is light. Depending on where you are, the light may be closer or further away, there’s now enough of it that we can begin to ask what the world will look like once we emerge. Three thoughts: People with jobs will have pent-up demand so we can expect consumer spending to jump as the lockdown eases. However, there are a lot of people newly … [Read more...]

Where Now for Affiliate Marketing?

April 1, 2020 by Erin Cigich, CEO, Perform[cb]

At a time where so much is in flux, we’re incredibly fortunate to be in an industry that not only has the ability to continue to operate seamlessly, but has the chance to really soar. Though it’s impossible to anticipate every possible change and outcome that could occur in the coming months, we see the environment created by COVID-19 as one of great opportunity for performance … [Read more...]

How Artificial Intelligence Can Make Click-Tracking Better For Everyone

September 11, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

An interview with Peter Varga, managing director of ThriveTracker A click-tracking application needs to be a part of every performance marketer's toolkit, allowing multiple campaigns and media buys to be analyzed in one place using independent data. There are a few good click-trackers in common usage, and one of the most interesting is ThriveTracker, designed from the ground … [Read more...]

Performance Advertisers Are Still Being Ripped Off

June 26, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why should advertisers be worried about fraud when they only pay when they get a confirmed sale or app install? It is a great sales pitch for networks, but is under threat by continuing app install, attribution and click fraud. The problem is that bad … [Read more...]

Amazon Buys Sizmek Ad Server

June 12, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

Amazon's acquisition of the biggest independent ad server outside of Google's Doubleclick and Ad Manager products will allow them to provide deep attribution data showing exactly which ads drive sales on Amazon. Kolin Kleveno, svp and head of programmatic at 360i: “This Sizmek acquisition is going to really help them to attribute back everything that runs on their … [Read more...]

Direct-To-Consumer Brands Look To Performance

June 12, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

direct-to-consumer

DTC brands are beginning to hit a wall in terms of growth. In an effort to find more scale they are moving more budgets towards performance marketing, direct mail and catalogs. As Digiday put it in a recent article: When a marketing mix is 50% Facebook, 50% Google, it’s easy to tell how money is being spent and to what effect. But eventually, those channels get tapped … [Read more...]

An Advertiser Tracking Platform For Professionals

May 22, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

MaxBounty

MaxBounty’s new advertiser tracking platform is fast, scalable and ready for the enterprise MaxBounty, a leading CPA network in performance marketing, recently launched their first advertiser tracking platform. This represents a major technology investment driven by a desire to provide class-leading client services and maintain industry leadership in the face of increased … [Read more...]

Next Page »

Search

ROS Column 2 High – 300×250 (Global)

ROS Column 2 Mid – 300×250 (Global)

ROS Column 2 Low – 300×misc (Global)

Subscribe to our newsletter!

* indicates required

Lowest Ad in Column 2 – 300×250

Recent Posts

  • Advertiser’s Responsibilities for What Others Say in Social Media
  • How Publishers Can Leverage Push Notifications To Scale User Engagement
  • FTC Obtains Court Order Banning Alleged Work-From-Home Scammer from Selling Business Opportunities and Using Robocalls
  • Court Holds Professional TCPA Litigant Can Face Fraud-Based Counterclaim
  • Defendant Behind Alleged Bogus Health Insurance Scheme Agrees to Settle FTC Charges
  • How to Set Up a Warm Transfer Campaign Without Breaking the Bank (Step by Step)
  • Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention
  • Why All Media Buyers Need to Add Pay Per Call in 2021
  • Court Holds No TCPA Standing With Ringless Voice Mail Message
  • Promote E-gift Cards to Drive More Last-Minute Holiday Sales
  • Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before
  • DoJ Announces Historic Civil Penalty in a Telemarketing Enforcement Action
  • How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk
  • Why Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier Bourque, CrakRevenue
  • The Best CPA Networks In Europe

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Copyright ©2021 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy