Tag: performance marketing

CEO Interview: Dynu In Media

Introducing Dynu In Media Pioneering affiliate marketing excellence in Vietnam North American and European networks have traditionally dominated affiliate marketing, however networks ... Read Article

Interview with Rakuten's CRO Jeff Wender

There is a reason Rakuten Advertising has been consistently voted our #1 ranked CPS network. They offer a massive partner network; real-time, ... Read Article

Did Covid Push E-Commerce 10 Years Into the Future?

The e-commerce vertical has easily been one of the most fruitful since the onset of the pandemic. Although frivolous spending for the ... Read Article

Lead Generation in 2021 – Sustainability and ROI

An Interview With Henry Whitfield, ClickDealer ClickDealer has been one of our Top 20 CPA networks for several years now, with a ... Read Article

How Publishers Can Leverage Push Notifications To Scale User Engagement

Capturing the attention of a consumer at the right time with the right message is the key to performance marketing. While personalized ... Read Article

Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention

2020 may just have been the most challenging year for business in the last 100 years. For the performance marketing industry, the ... Read Article

How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk

ClickDealer is ranked as the best CPA network based in Europe in the Blue Book’s first European Top 20 table. We chatted ... Read Article

Alexandra Forsch of Awin & ShareASale Talks Opportunities, Technology & How Affiliate Marketing Will Take A Bigger Share Of Ad Budgets

Alexandra Forsch is the President of Awin US, including ShareASale to form the Awin Group. With 15+ years of experience, she is ... Read Article

CAKE's Parent Company Buys TUNE

CAKE’s parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms ... Read Article

What Advertisers & Publishers Should Be Doing Now

We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible ... Read Article

Performance Marketing Provides Stability & Measurable Returns In A Crisis

When discussing how the ongoing pandemic could influence performance marketing, I think it’s important to first recognize the potential complexity of that ... Read Article

In Performance Marketing, Relationships And People Are At The Core Of All That We Do

During a crisis, leaders should lead from the front, and during the good times, leaders should lead from behind. We are working ... Read Article

Now Is The Moment For Performance Marketing To Shine

At the end of this tunnel, there is light. Depending on where you are, the light may be closer or further away, ... Read Article

Where Now for Affiliate Marketing?

At a time where so much is in flux, we’re incredibly fortunate to be in an industry that not only has the ... Read Article

How Artificial Intelligence Can Make Click-Tracking Better For Everyone

An interview with Peter Varga, managing director of ThriveTracker A click-tracking application needs to be a part of every performance marketer’s toolkit, ... Read Article
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