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CEO Interview: Dynu In Media

December 9, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

Introducing Dynu In Media Pioneering affiliate marketing excellence in Vietnam North American and European networks have traditionally dominated affiliate marketing, however networks in other regions are now challenging more aggressively. First Israel, Russia and the Ukraine, and now Brazil, India and Vietnam: performance marketing is truly becoming a global … [Read more...]

Interview with Rakuten’s CRO Jeff Wender

December 8, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

There is a reason Rakuten Advertising has been consistently voted our #1 ranked CPS network. They offer a massive partner network; real-time, multi-touch attribution; state of the art technology; and a reputation for excellence in customer service.  It's a compelling package that goes a long way to explaining their record of sustained innovation and success. How do they do it? … [Read more...]

Did Covid Push E-Commerce 10 Years Into the Future?

October 11, 2021 by Perform[cb]

The e-commerce vertical has easily been one of the most fruitful since the onset of the pandemic. Although frivolous spending for the majority of consumers dropped considerably over the last year and a half, many e-commerce brands saw an increase in engagement, sales, and customer lifetime value. Why is this, you may ask? Given most of the U.S. and global populations were at … [Read more...]

Lead Generation in 2021 – Sustainability and ROI

September 8, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

An Interview With Henry Whitfield, ClickDealer ClickDealer has been one of our Top 20 CPA networks for several years now, with a successful track record in driving ROI for advertisers and popular support from publishers. We recently chatted with Henry Whitfield, their head of international business development, to find out how the pandemic has changed things and what the … [Read more...]

How Publishers Can Leverage Push Notifications To Scale User Engagement

March 24, 2021 by Lily Trevisanut, Digital Media Solutions

Push Notifications

Capturing the attention of a consumer at the right time with the right message is the key to performance marketing. While personalized advertising at scale without advanced targeting, custom audiences, or steep ad costs can be arduous, emerging digital advertising channels, like push notifications, are making mass personalization a key component of today’s most successful … [Read more...]

Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention

January 6, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

2020 may just have been the most challenging year for business in the last 100 years. For the performance marketing industry, the challenges were mixed with some blessings. As workplaces and retail stores were shuttered and consumers were forced to stay home, in many cases working from home and online for longer hours each day, e-commerce boomed. Amidst the changes and chaos, … [Read more...]

How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk

December 3, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

ClickDealer is ranked as the best CPA network based in Europe in the Blue Book's first European Top 20 table. We chatted with CEO Taras Kiseliuk this week to find out what he thinks they are doing right and where they are going from here. Blue Book: Congratulations on being rated the best CPA network in Europe. Why do you think so many advertisers and publishers chose … [Read more...]

Alexandra Forsch of Awin & ShareASale Talks Opportunities, Technology & How Affiliate Marketing Will Take A Bigger Share Of Ad Budgets

November 30, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

Alexandra Forsch is the President of Awin US, including ShareASale to form the Awin Group. With 15+ years of experience, she is one of the industry’s big thinkers, and we were lucky to be able to chat with her last week about how Awin and ShareASale fit together, self-service networks vs client services, and the future of the industry.  Blue Book: Awin has grown very … [Read more...]

CAKE’s Parent Company Buys TUNE

May 21, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

CAKE's parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms will be under the same ownership. This is a continuation of Constellation's strategy of rolling up SaaS companies under their Perseus Operating Group, with specific focus on performance marketing. In a blog post, … [Read more...]

What Advertisers & Publishers Should Be Doing Now

April 22, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible to see the contours of what lies ahead for the economy and the affiliate marketing industry. Let's review what we know and what looks likely, and what it means for your business. What Is Working? In talking to people around the industry I'm impressed with how … [Read more...]

Performance Marketing Provides Stability & Measurable Returns In A Crisis

April 16, 2020 by MaxBounty

When discussing how the ongoing pandemic could influence performance marketing, I think it’s important to first recognize the potential complexity of that influence. By that I mean consumers, affiliates, advertisers, and networks are all likely to be impacted differently and to varying degrees. The way they’re individually affected also inherently impacts their relationship … [Read more...]

In Performance Marketing, Relationships And People Are At The Core Of All That We Do

April 8, 2020 by Matt Frary

During a crisis, leaders should lead from the front, and during the good times, leaders should lead from behind. We are working at SmarterChaos to "lead from the front" as we pivot towards affiliate marketing offers that help humanity like Tele Medicine Offers, Hand Sanitizers, and we are working on sourcing masks for hospitals to protect our doctors and nurses. Our offers like … [Read more...]

Now Is The Moment For Performance Marketing To Shine

April 8, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

At the end of this tunnel, there is light. Depending on where you are, the light may be closer or further away, there’s now enough of it that we can begin to ask what the world will look like once we emerge. Three thoughts: People with jobs will have pent-up demand so we can expect consumer spending to jump as the lockdown eases. However, there are a lot of people newly … [Read more...]

Where Now for Affiliate Marketing?

April 1, 2020 by Erin Cigich, CEO, Perform[cb]

At a time where so much is in flux, we’re incredibly fortunate to be in an industry that not only has the ability to continue to operate seamlessly, but has the chance to really soar. Though it’s impossible to anticipate every possible change and outcome that could occur in the coming months, we see the environment created by COVID-19 as one of great opportunity for performance … [Read more...]

How Artificial Intelligence Can Make Click-Tracking Better For Everyone

September 11, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

An interview with Peter Varga, managing director of ThriveTracker A click-tracking application needs to be a part of every performance marketer's toolkit, allowing multiple campaigns and media buys to be analyzed in one place using independent data. There are a few good click-trackers in common usage, and one of the most interesting is ThriveTracker, designed from the ground … [Read more...]

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