CAKE's parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms will be under the same ownership. This is a continuation of Constellation's strategy of rolling up SaaS companies under their Perseus Operating Group, with specific focus on performance marketing. In a blog post, … [Read more...]
What Advertisers & Publishers Should Be Doing Now
We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible to see the contours of what lies ahead for the economy and the affiliate marketing industry. Let's review what we know and what looks likely, and what it means for your business. What Is Working? In talking to people around the industry I'm impressed with how … [Read more...]
Where Now for Affiliate Marketing?
At a time where so much is in flux, we’re incredibly fortunate to be in an industry that not only has the ability to continue to operate seamlessly, but has the chance to really soar. Though it’s impossible to anticipate every possible change and outcome that could occur in the coming months, we see the environment created by COVID-19 as one of great opportunity for performance … [Read more...]
Gus Brito Of Flexoffers.com On What Lies Ahead For Affiliate Marketing
We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what lies ahead. Today, the always interesting Gus Brito, director of marketing at Flexoffers.com: In the short term as people stay home and are not able to go shopping, online sales could go up for some verticals, especially for those with consumable delivery … [Read more...]
Kathy Bryan Of DMS On What’s Next For Affiliate Marketing
We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what lies ahead. Today, Kathy Bryan, chief marketing officer at Digital Media Solutions: It's hard to know yet what the COVID-19 pandemic means for the performance marketing industry. There are many people predicting worse case scenarios. Conversely, there are some … [Read more...]
ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group
Press Release - Introduce Comprehensive Suite of Performance-Based Digital Solutions Including Mobile, Video and More AMSTERDAM, THE NETHERLANDS--(Marketwired - Jul 19, 2016) - ClickDealer and MobAir today announced the formation of Global Digital Marketing Group (GDM Group), a digital performance marketing company. Focused on online solutions that empower the world's leading … [Read more...]
Digital Raves Announces Full Performance Marketing Services with Global Capabilities
Press Release This innovative and dynamic Performance Marketing Company has scaled up their business offerings to be able to offer these world wide April 27, 2016, Hong Kong - Digital Raves is a performance marketing company that has been able to recognize the weaknesses in performance marketing that often leads many companies to failure rather than success. By identifying … [Read more...]
FlexOffers Launches New Streamlined, Intuitive Advertiser Platform
Miami, FL, October 2, 2015 -- FlexOffers.com, LLC (www.FlexOffers.com), a leader in the affiliate marketing industry, announces the release of an updated advertiser platform designed to optimize campaign performance and the overall advertiser experience. Leveraging features such as real-time campaign tracking and advertising fees 75% below the industry standard, this interface … [Read more...]
The Top 4 Changes Demanded By Blue Book Research Panel
The performance marketing industry is slowly changing, but is it changing fast enough? That's what we asked the 20,000-strong research panel of online marketers who took part in the rankings survey for the 2015 BLUE BOOK. Here we present the most popular changes requested by our respondents. But what do you think? How do we take the industry forward? We are going to be seeking … [Read more...]
Forbes Magazine Finally Discovers Affiliate Marketing
Apparently there are four myths about affiliate marketing that we should all understand. Forbes brings the truth-telling: affiliate programs are not easy to run, they're hard! And affiliate marketing isn't outdated - people still use it, even today! We should probably be grateful that a distinguished organ such as Forbes magazine has given the industry a little recognition, … [Read more...]
How to Survive the Challenging Online M&A World
The performance marketing industry has undergone massive change within the last 2 years, possibly more than any period within the decade. Many performance marketing companies are merging or are being acquired for strategic purposes. Perhaps the biggest trend is that a number of large companies have gone into aggressive acquisition mode, which has left an interesting gap in the … [Read more...]
New Year’s Cleanup: 7-Point Checklist for Your Affiliate Program
There are a number of things that might impede the performance of your affiliate program. I have distilled some of the the more deadly ones into a New Year’s checklist which you can apply to your own affiliate program, improving its long-term performance. Here are the seven key areas to which you should pay special attention in 2014: 1. Channel Cannibalization I’m sure you’ve … [Read more...]
What Affiliate Marketing Can Learn From "The Voice"
Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into many shows on TV because I tend to be too involved in dealing … [Read more...]
360 Days in the Life of Performance Marketing
The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As the next issue of Revenue+Performance will be highlights the best performing cost-per-action (CPA) and cost-per-sale (CPS) networks, it seems a good time to reflect on the past year in performance marketing and to look ahead to 2014. The performance marketing … [Read more...]
The Number One Cause of Checkout Abandonment
What is the single most common question asked by online shoppers before they actually make a purchase? The answer is, 'What are my shipping costs?' So why do some retailers find necessary to bury delivery costs until the last cart screen? Unacceptable shipping cost is the #1 factor in shopping cart abandonment, to the extent that it has become known as shipping cost … [Read more...]