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Five Ways Mobile Can Succeed in the Affiliate Channel

January 15, 2013 by Scott Allan

We all know that mobile commerce is poised to explode in the next few years. While its adoption has seemed slow when compared to the volume of commerce already taking place on desktop PCs, it’s only a matter of time before mobile devices are the preferred vehicle for online shopping. Carlisle & Gallagher Consulting Group forecast that within fi ve years half of today’s … [Read more...]

Tip-Of-The-Week The Best Content Research Tools

October 22, 2012 by Chris Trayhorn, Publisher of mThink Blue Book

Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are several in here that we hadn't heard of … [Read more...]

How-To Post of The Week: Building A Niche Website

October 15, 2012 by Chris Trayhorn, Publisher of mThink Blue Book

The first of an ongoing series in which we will pick out one especially good how-to piece from around The Internets. This week a post that is terrific in its simplicity: how to publish a niche Wordpress site that Does Not Suck. It is such a seemingly easy process yet suckitude reigns. Noobs (and really, anybody who wants to be reminded of just what one should trying to do with … [Read more...]

Achieving ROI With Social Media

September 20, 2012 by Chris Trayhorn, Publisher of mThink Blue Book

At a time when pretty much every organization or affiliate has a social media presence, it's amazing how many don't have any idea how to make it pay for itself. Key performance indicator (KPI) is the term of art for the metrics that matter. Webtrends identifies the most important KPIs: "What are the key performance indicators (KPIs) that will help you evaluate the success of … [Read more...]

11 Keys To Content Marketing Success

September 20, 2012 by Revenue Performance Staff

Getting your content marketing strategy right is more important than ever. Understanding your audience, your objectives and the landscape in which you are working is critical. Here are 11 simple things to focus on: "Know your reason: Why are you creating content? Your answer certainly doesn’t have to be altruistic, but you have to be able to answer that question." … [Read more...]

Prussakov's Baby: A Show Just For AMs

March 8, 2012 by Chris Trayhorn, Publisher of mThink Blue Book

Geno Prussakov's new baby, Affiliate Management Days, launched today in San Francisco. The new two-day conference aims to educate affiliate managers in a professional environment focused on the needs of merchants and advertisers. The show opened with landing-page guru Tim Ash as keynote, with sessions featuring luminaries such as Todd Crawford, Karen Garcia, Jason Spievak and … [Read more...]

Eight Steps to Successful Performance Marketing

January 3, 2012 by mThink

Marketing accountability is of ever-growing significance for advertisers and their agencies. For them to remain competitive, their marketing plans need to be both efficient and also fully integrated into existing product development, sales and delivery processes. These marketing plans will typically include many different media types, and while online media is still only a … [Read more...]

ABCs of Online Marketing

April 1, 2008 by mThink

With words entering the lexicon constantly, it’s a good idea for performance marketers to study up on some new industry jargon. Because performance marketing encompasses a variety of different disciplines, including affiliate marketing, search, interactive advertising and lead generation – each with its own terminology – it can be difficult to keep up. Just getting a handle on … [Read more...]

Learning Outside the Box

March 1, 2007 by Chris Trayhorn, Publisher of mThink Blue Book

Many of today's online marketers have unrelated backgrounds and have learned their profession through on-the-job training and supplemental offerings. The situation is similar to the first iteration of marketing on the Web in the 1990s. But unlike 10 years ago, there are more ways to learn and get information such as webinars and online courses; enrichment classes such as … [Read more...]

Colin McDougall: The Timekeeper

January 1, 2007 by Chris Trayhorn, Publisher of mThink Blue Book

This past summer, super-affiliate Colin McDougall traveled around British Columbia with his family in his newly purchased travel trailer. From mid-July through Labor Day weekend McDougall worked a grand total of about 10 hours from the road. The rest of the time he spent paddling his kids around in an inflatable kayak, feeding the ducks, building sandcastles on the beach and … [Read more...]

Summer Reading Extravaganza

July 1, 2006 by Chris Trayhorn, Publisher of mThink Blue Book

Forget about what Oprah's recommending. Put away the latest from Philip Roth and that potboiler from James Patterson. It's summertime and what's really sizzling is online marketing. So, now's the time to catch up on your reading about a variety of hot topics including affiliate marketing, performance marketing, online advertising, search optimization and more. And there's no … [Read more...]

Jeremy Palmer: The Million Dollar Man

July 1, 2006 by Chris Trayhorn, Publisher of mThink Blue Book

Jeremy Palmer knew he had the entrepreneurial spirit. He just hadn't found the right thing to let it soar. He knew there was more to life than his mid-level job at a small financial services company. As a Web developer, in 2002 he launched website MeetYourMatch.com in hopes that it could generate a little extra cash for his wife and two kids in Utah and give him an outlet to … [Read more...]

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mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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