Press Release





PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform.

Located in Queensland, Australia, Cupid Media operates interactive dating sites focused in niche markets. With more than 30 million customers around the world, Cupid Media requires a solution that seamlessly handles multiple currencies and languages, and offers unique commission options to pay affiliates based on user engagements beyond the initial user sign-up.

“DirectTrack allows us to operate a global business while accurately tracking multiple affiliates running campaigns in multiple countries with multiple currencies – all simultaneously,” said Dean Smith, affiliate manager at Cupid Media. “The online dating marketplace is highly competitive, and to set us apart, we also needed a partner-management solution that offered unique affiliate commission plans and user-engagement functionality. DirectTrack more than meets our requirements.”

The currency conversion feature from DirectTrack allows clients like Cupid Media to gain more control over payments that have fluctuating exchange rates. DirectTrack enables clients to:

  • Set currencies on a per-campaign or per-affiliate basis.
  • Report real-time financial data in up to three different currencies: where the campaign is based, where the network is based, and where the affiliate is based.
  • Research and observe trends with specific-day exchange rates by using the Historical Exchange Rates report.

“Our clients are finding increased success with DirectTrack by layering our international solutions with an effective user-engagement strategy,” said George Bordo, general manager of Direct Response Technologies. “These global clients are developing sophisticated, one-to-one affiliate-engagement programs that track referred users over the lifetime of the relationship and pay affiliates for a user’s ongoing activity.”

With a user engagement payout strategy, networks and advertisers can pay affiliates over the lifetime of the relationship for a referred user’s continuing actions. Cutting-edge networks are rapidly adopting user engagement payouts as a way to attract and build stronger, more profitable relationships with affiliates and partners.

Found in 35 countries and translated into 12 languages, DirectTrack is the world’s most trusted performance marketing and affiliate tracking platform. DirectTrack interfaces are 100 percent customizable and can be translated into any language, including double byte characters, such as Chinese or Hebrew.

Cupid Media operates over 30 niche dating websites based on ethnicity, lifestyle preferences, religion, and location. With user-friendly site designs, multilingual interfaces, and language translation tools, the Cupid Media network of sites break down the traditional barriers faced by people when looking for love. With millions of users across the world, Cupid Media helps a diverse group of singles find friendship and love — whether it be next door or halfway across the world.

Learn more about DirectTrack at Stand #277 during the ad:tech London tradeshow on September 19 and 20. For additional information, visit