• Trying To Drive Up Open Rates? Try These 8 Email Subject Line Strategies

    Subject lines represent a make-it or break-it opportunity to get an email opened. They are often one of the earliest introductions a ... Read Article

    It’s Time To Scale Your Home Services Lead Generation Campaigns

    As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with ... Read Article

    You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started

    For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference ... Read Article

    Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks

    A robust tech suite acts as the backbone of any successful affiliate’s campaign strategy. In order to continue delivering quality leads, traffic, ... Read Article

    Survey: What Consumers Want from Financial Services Providers

    If financial service providers want to effectively reach key audiences through affiliates, they need to know what consumers are looking for and ... Read Article

    Google Profits Down 20% As CPC Plummets 15%

      The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% ... Read Article

    Cupid Media Expands Internationally with DirectTrack

    Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing ... Read Article

    Q&A with LinkConnector on Event and Cookie Attribution

    How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who ... Read Article

    EPC-Enabled Enterprise Mobility

    EPC will deliver its greatest value, and realize its true business potential, only when implemented as part of an overall architecture captures ... Read Article