Subject lines represent a make-it or break-it opportunity to get an email opened. They are often one of the earliest introductions a consumer will have to your brand, and they offer the chance to create an emotional connection — especially if you’re successful at delivering the right message to the right person at the right time and place. Of course, in practical terms, a … [Read more...]
It’s Time To Scale Your Home Services Lead Generation Campaigns
As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with advertisers aiming to connect with high-intent consumers at the right places and times, and with the right offers to drive clicks, calls, and leads. The following five optimizations are expert recommendations home services advertisers can … [Read more...]
You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference between a good year and a stellar year. In order to find reliable leads that convert, advertisers and publishers need to forge productive partnerships that work for both parties, which begins with asking the right questions. As we … [Read more...]
Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks
A robust tech suite acts as the backbone of any successful affiliate’s campaign strategy. In order to continue delivering quality leads, traffic, and conversions to marketers’ offers at scale, affiliates should be investing their time in a trusted network that can offer actionable data analysis and automated features, and safeguard distribution channels. At Perform[cb], the … [Read more...]
Survey: What Consumers Want from Financial Services Providers
If financial service providers want to effectively reach key audiences through affiliates, they need to know what consumers are looking for and what they value most. The Financial Affiliate & Consumer Trends Report 2022 from Rakuten Advertising reveals some of the critical components of successful financial services promotions based on survey data from 1,000 consumers … [Read more...]
Google Profits Down 20% As CPC Plummets 15%
The day's big news of Google's precipitous drop in share price concealed the fact that Google's average CPC is down 15% from a year ago. This decline in one of Google's key performance metrics has potentially far more long-term consequences than a silly printer's mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused a major melt … [Read more...]
Cupid Media Expands Internationally with DirectTrack
Press Release PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing … [Read more...]
Q&A with LinkConnector on Event and Cookie Attribution
How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is known as Event Attribution (also sometimes called sales … [Read more...]
EPC-Enabled Enterprise Mobility
EPC will deliver its greatest value, and realize its true business potential, only when implemented as part of an overall architecture captures mission critical data, moves it to where it is needed, and manages both the data and data acquisition infrastructure. Radio frequency identification (RFID) is one of the newest and most promising technologies on the horizon for supply … [Read more...]