• Digital River World Payments to Provide European Payments Services for Skullcandy

    Press Release MINNEAPOLIS – Dec. 10, 2012 – Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced ... Read Article

    Google Profits Down 20% As CPC Plummets 15%

      The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% ... Read Article

    Cupid Media Expands Internationally with DirectTrack

    Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing ... Read Article

    Twitter Might Be The Key To Mobile Performance Advertising

    Twitter could change the performance marketing sector if they only made self-serve, auction-priced advertising available. That would open up a massive audience ... Read Article

    Bigpoint Engages DirectTrack for Increased Analytics and Innovative Technology

      Press Release: DirectTrack powers the Bigpoint affiliate program. PITTSBURGH – July 10, 2012 – Direct Response Technologies, a leading provider of ... Read Article

    Report: Rakuten LinkShare Performance Marketing Study Uncovers Strong Growth Opportunities in $4.5B Industry

    Press Release  NEW YORK CITY – June 26, 2012 – Rakuten LinkShare today announced the results of a study it commissioned by ... Read Article

    Finally! A Simple Guide To Conversion Rate Optimization

    The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. ... Read Article

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