DirectTrack powers the Bigpoint affiliate program.
PITTSBURGH – July 10, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Bigpoint, a worldwide leader in online games, has chosen DirectTrack to provide advanced tracking and unequaled scalability for the company’s performance marketing initiatives.
“As we continue to grow rapidly, we needed a performance marketing platform that could deliver global tracking technology and on-demand scalability,” said Giovanni Valeriota, Head of Performance Marketing at Bigpoint. “DirectTrack has exceeded our expectations for reliability and accuracy, and together with the creative tracking capabilities and commission models it offers, we have expanded our international affiliate program.”
A key player in the gaming arena, Bigpoint’s free-to-play games are played by more than 270 million registered users in more than 30 languages. Known as the biggest game portal in Germany and one of the top three gaming portals worldwide, Bigpoint’s portfolio includes more than 70 games including Battlestar Galactica Online, DarkOrbit, Drakensang Online, and the much anticipated Game of Thrones Seven Kingdoms.
“DirectTrack puts the power of technology into the hands of those companies who are shaping the future of performance marketing,” said George Bordo, General Manager at Direct Response Technologies. “As a global leader at the forefront of online gaming, Bigpoint has access to an unmatched range of DirectTrack features, the most diverse suite of APIs in the industry, and detailed analytics and reporting.”
According to Gartner, Inc., online gaming will reach $21 billion by 2013 and is estimated to be $28 billion in 2015. With the increased popularity of smartphones and tablets, mobile games continue to be the most downloaded application category within the various application stores.
To read more about Bigpoint’s use of DirectTrack, download our whitepaper HERE .
Bigpoint (http://www.bigpoint.com) is an online-game developer, publisher and content provider for more than 1,000 global distribution partners. Bigpoint’s free-to-play games are played by over 270 million registered users in over 30 languages. The company’s diversified portfolio includes high quality games for browser, mobile and social platforms. More than 850 employees from over 35 different nations work at the company headquarters in Hamburg, Germany or at other locations in Berlin, San Francisco, London, Paris, São Paulo and Malta. Bigpoint’s many distinctions in the industry include the European Business Award 2011, the Mashable Best Online Game Award for “Farmerama”, the “Fastest Growing Larger Company” and “Uniqueness of Offering” prizes at the 2010 Media Momentum Awards, as well as the MTV Skyscraper Award for extraordinary achievement in game development. For more information or press material, please visit the press area at www.bigpoint.net.
About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit http://www.directtrack.com or call (866) 773-4460.
DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.