Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week. His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already knows: mobile is … [Read more...]
Millionaire Network’s Not-So-Secret Sauce For Driving Advertiser Sales Online: Quality
Parker Powers of Millionaire Network tells us what it takes to grow a network into the BLUE BOOK Top 20 in less than three years. Millionaire Network was a new entrant into the BLUE BOOK Top 20 for 2012 - an amazing performance for a network that was founded only two years earlier. During that time we at Revenue Performance have been able to see their increasing popularity via … [Read more...]
SmarterChaos.com Forges Strategic Alliance with Credit.com
Press Release SmarterChaos.com LLC – Castle Rock, CO — 1/11/2013 — The Premier Affiliate Marketing and Online Performance Management Agency is pleased to announce its partnership with Credit.com. SmarterChaos.com has been retained to help bolster the online performance marketing and affiliate channels for this “best in class” financial online portal. This deal represents a … [Read more...]
Matomy Media Group Acquires MediaWhiz
Press Release TEL-AVIV and NEW YORK (January 7, 2013) On Monday, Matomy Media Group, a performance-based marketing company, announced its acquisition of MediaWhiz, an integrated digital media agency. Hakan Linskog, former CEO of Neverblue, has been named CEO of MediaWhiz. “We are impressed by MediaWhiz’s strong presence with advertisers and agencies and its recognized positive … [Read more...]
Strong Global Growth of Rakuten LinkShare Network Signals Thriving Affiliate Opportunities for Online Advertisers and Publishers
Press Release NEW YORK CITY – November 27, 2012 – Rakuten LinkShare today announced significant growth for its performance marketing network in the third quarter of 2012. The company reported same-store sales in the United States, Canada, the United Kingdom, and Japan while also launching services in Australia. The growth of the network reflects the profitable partnerships … [Read more...]
Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen
Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers. Perhaps they don’t think it fits their model or their type of customer. Yet with demand growing among advertisers for new customers, and more US states looking at taxing affiliate sales, now is the time for … [Read more...]
Forget About Clicks! Facebook Scrambles
If someone asks you how well your ads work, answer a different question. Facebook is facing skepticism on how well Facebook Ads actually work so, rather than showing how many ad clicks their ads generate, they have instead commissioned research showing that - surprise! - clicks aren't important. Reach and frequency are what matters. Facebook teamed up with Datalogix, a data … [Read more...]
Tip-Of-The-Week The Best Content Research Tools
Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are several in here that we hadn't heard of … [Read more...]
FTC Roundup Of The Month
Record $478 Million Judgment Against Marketers of Massive Get-Rich-Quick Infomercial Scams: a U.S. district court ordered the marketers of three get-rich-quick systems...to pay a record $478 million for deceiving close to one million consumers with phony claims that they could make easy money using their programs. [Read More] "This huge judgment serves notice to anyone … [Read more...]
11 Keys To Content Marketing Success
Getting your content marketing strategy right is more important than ever. Understanding your audience, your objectives and the landscape in which you are working is critical. Here are 11 simple things to focus on: "Know your reason: Why are you creating content? Your answer certainly doesn’t have to be altruistic, but you have to be able to answer that question." … [Read more...]