Holy mackerel! Shopify just analyzed 37 million social media visits that resulted in more than half a million conversions. And they've produced a great infographic (after the jump). Sample takeaways: - 85% of orders via social traffic came through Facebook; - Instagram generates higher order values than FB or Twitter; - Facebook also has the highest conversion rates. See the … [Read more...]
The Number One Cause of Checkout Abandonment
What is the single most common question asked by online shoppers before they actually make a purchase? The answer is, 'What are my shipping costs?' So why do some retailers find necessary to bury delivery costs until the last cart screen? Unacceptable shipping cost is the #1 factor in shopping cart abandonment, to the extent that it has become known as shipping cost … [Read more...]
Jay Weintraub Named to Datalot Board of Directors
Press Release Founder and CEO of LeadsCon joins board of rapidly growing company that is transforming the way online consumers connect with advertisers and service providers Brooklyn, NY – August 7, 2013 – Datalot, an innovator of customer acquisition technology, today announced that Jay Weintraub, founder and CEO of the LeadsCon conference series, has joined its Board of … [Read more...]
Retargeting Will Transform Mobile Marketing in 2013
The hurdles were high but now – for the first time – mobile retargeting on a global scale has become a reality. Retargeting describes the ability to re-advertise to the 98% of shoppers who look but don’t buy, or to the 60% who leave their shopping basket agonisingly full but fail to checkout. It has finally come of age for mobile. Advertisers have been able to retarget … [Read more...]
Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen
Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers. Perhaps they don’t think it fits their model or their type of customer. Yet with demand growing among advertisers for new customers, and more US states looking at taxing affiliate sales, now is the time for … [Read more...]
The Future Is Bright for Digital CPS
Affiliate marketing is in a constant state of flux and with the recent changes in the CPA space it is easy to see why many online marketers have adopted a cautious outlook. But there is hope for the future. A viable alternative to CPA has stepped into the limelight and that alternative centers around digital offers in the Cost Per Sale (CPS) space. CPS— A Stronger Revenue … [Read more...]
Q&A with LinkConnector on Event and Cookie Attribution
How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is known as Event Attribution (also sometimes called sales … [Read more...]
Bigpoint Engages DirectTrack for Increased Analytics and Innovative Technology
Press Release: DirectTrack powers the Bigpoint affiliate program. PITTSBURGH – July 10, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Bigpoint, a worldwide leader in online games, has chosen DirectTrack to provide advanced tracking and unequaled scalability for the company’s performance marketing … [Read more...]
Facebook Mobile Ads Delivering $10 eCPM
TBG Digital reports that Facebook's mobile-only Sponsored Stories ad format is getting 1.14% CTR, $0.86 CPC and $9.86 eCPM. Those figures represent almost twice the CTR and nearly three times the eCPM that Facebook's standard desktop newsfeed ads attract. More on Facebook's mobile ad performance from TechCrunch: Meanwhile, a quick look at a campaign in the tens of thousands of … [Read more...]
Finally! A Simple Guide To Conversion Rate Optimization
The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full HTML version here. … [Read more...]
Facebook Ads: Not Cheap, Not Effective
The average click-through rate (CTR) on Facebook ads is half that of an average ad banner and about 8 times less than average CTR on the Google Display Network. In figures, average CTR on GDN is 0.4%, on the average ad banner in the USA it is 0.1%, while on Facebook it's just 0.051%. These figures come at a time when, according to TBG, Facebook ad rates increased by 40% in the … [Read more...]
Every Country In The World Ranked By Facebook CPC Cost
For many offers the really big opportunities for affiliates lie overseas and Facebook is perhaps the simplest and most accessible way to buy targeted traffic in these markets. Nanigans is a company that provides Facebook ad campaign management and this week they launched a new infographic that draws from 175 billion ads impressions managed by them in 2011. Note that the size of … [Read more...]
Sponsormob and RingRevenue Launch Mobile Click-to-Call in the US
Summary: Germany-based mobile solutions provider Sponsormob partners with RingRevenue to provide Click-to-Call advertising opportunities on mobile in the United States Berlin, Germany, and Santa Barbara, California (January 31, 2012). Mobile advertising solutions provider Sponsormob is now offering mobile Click-to-Call to advertisers in the United States through a … [Read more...]
Infographic Of The Week: Are You Running Enough Tests?
We all love a good infographic so in the first of a regular series we bring you our Infographic Of The Week: Are You Running Enough Tests On Your Website. Check out why companies that test more enjoy better conversion rates and what they actually test for after the jump. … [Read more...]
Twitter Scales Advertising Fast
Twitter's chief revenue officer revealed this week that Twitter now has more than 800 employees and over 2,400 advertisers. Adam Bain wouldn't say what kind of revenue figures are resulting from these partners, but it means that Twitter has gained over 1,200 advertisers since last we heard from Bain back in June of this year. Twitter seems to be confident about their … [Read more...]