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Facebook Ads: Not Cheap, Not Effective

May 23, 2012 by Revenue Performance Staff

The average click-through rate (CTR) on Facebook ads is half that of an average ad banner and about 8 times less than average CTR on the Google Display Network. In figures, average CTR on GDN is 0.4%, on the average ad banner in the USA it is 0.1%, while on Facebook it’s just 0.051%. These figures come at a time when, according to TBG, Facebook ad rates increased by 40% in the year to 2012-Q1.

PPC analytics company Wordstream has pulled together this info and much more on their latest infographic which compares the relative effectiveness of the Facebook and Google offerings.

Spoiler Alert: Google Display Network wins. Good data. Check it out here.

Related posts:

  1. Facebook Mobile Ads To Increase Click-Thru 10x? Advertisers can finally reach Facebook's 425 million mobile users, in...
  2. Every Country In The World Ranked By Facebook CPC Cost For many offers the really big opportunities for affiliates lie...

Filed Under: Revenue Tagged With: Advertise, Click-throughs, Conversion

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