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Facebook Ads: Not Cheap, Not Effective

May 23, 2012 by Revenue Performance Staff

The average click-through rate (CTR) on Facebook ads is half that of an average ad banner and about 8 times less than average CTR on the Google Display Network. In figures, average CTR on GDN is 0.4%, on the average ad banner in the USA it is 0.1%, while on Facebook it's just 0.051%. These figures come at a time when, according to TBG, Facebook ad rates increased by 40% in the … [Read more...]

Facebook Mobile Ads To Increase Click-Thru 10x?

March 1, 2012 by Revenue Performance Staff

Advertisers can finally reach Facebook's 425 million mobile users, in a format that has apparently tested as offering a 5-10x increase in click-thru rates.  At Facebook’s first fMC event, Mike Hoefflinger, Director of Global Business Marketing, presented the idea of viewing Facebook as providing stories-as-ads. This means that the various positioning and channel … [Read more...]

More AdSense Publisher Bans

February 9, 2012 by Chris Trayhorn, Publisher of mThink Blue Book

Two recent cases of AdSense publisher bans highlight publisher discontent about Google’s mysterious methods for determining when to ban... The incidents sparked chatter about Google’s methods for banning sites without first issuing a warning, failing to communicate fully, and then — in these cases, at least — reinstating accounts when an Internet-famous … [Read more...]

Yahoo's Traffic Plummeting

February 9, 2012 by Revenue Performance Staff

The trend is clear: Yahoo's search traffic is on a steep decline. For the second month in a row, Yahoo lost significant share of U.S. searches, according to ComScore, falling 0.4 points to 14.1%. It has now lost almost a full percentage point in the last two months, and more than two points since last August. … [Read more...]

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