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Yahoo's Traffic Plummeting

February 9, 2012 by Revenue Performance Staff

The trend is clear: Yahoo’s search traffic is on a steep decline.

For the second month in a row, Yahoo lost significant share of U.S. searches, according to ComScore, falling 0.4 points to 14.1%. It has now lost almost a full percentage point in the last two months, and more than two points since last August.

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Filed Under: Revenue Tagged With: Advertise, Industry Trends, Local Search, Organic Search

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