Advertisers can finally reach Facebook’s 425 million mobile users, in a format that has apparently tested as offering a 5-10x increase in click-thru rates.
At Facebook’s first fMC event, Mike Hoefflinger, Director of Global Business Marketing, presented the idea of viewing Facebook as providing stories-as-ads. This means that the various positioning and channel opportunities that Facebook offers can be integrated into a single campaign, as shown above. It also means that ads on desktop, mobile, and logout screens can all be sold as one single package.
More on Facebook’s new offerings here, including details on the new Offers platform.