Tag: Click-throughs

The average click-through rate (CTR) on Facebook ads is half that of an average ad banner and about 8 times less than ... Read Article

In the last quarter Google's CPC rates decreased by 12% compared to the year before, at the same time that Facebook's rates ... Read Article

Advertisers can finally reach Facebook's 425 million mobile users, in a format that has apparently tested as offering a 5-10x increase in ... Read Article

For many offers the really big opportunities for affiliates lie overseas and Facebook is perhaps the simplest and most accessible way to ... Read Article

There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.Feature Co-branded Messaging –Among the ... Read Article

You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save ... Read Article

In the May/June Affiliate's Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants ... Read Article

In my last column, you were warned to "Never watch sausage being made," lest you find the process so unappetizing you'd never ... Read Article

As author Robert C. Gallagher observes, "Change is inevitable - except from a vending machine." And so it comes as no surprise ... Read Article

Sometimes a click isn't really a click. Sometimes the person knocking on a website's door is really a wolf in shopper's clothing, ... Read Article