• Facebook Ads: Not Cheap, Not Effective

    The average click-through rate (CTR) on Facebook ads is half that of an average ad banner and about 8 times less than ... Read Article

    Google CPCs Drop As Facebook's Rise 28%

    In the last quarter Google's CPC rates decreased by 12% compared to the year before, at the same time that Facebook's rates ... Read Article

    Facebook Mobile Ads To Increase Click-Thru 10x?

    Advertisers can finally reach Facebook's 425 million mobile users, in a format that has apparently tested as offering a 5-10x increase in ... Read Article

    Every Country In The World Ranked By Facebook CPC Cost

    For many offers the really big opportunities for affiliates lie overseas and Facebook is perhaps the simplest and most accessible way to ... Read Article

    Tried and True Performance Strategies

    There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.Feature Co-branded Messaging –Among the ... Read Article

    Consolidate, Optimize and Maximize

    You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save ... Read Article

    Passing the Test

    In the May/June Affiliate's Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants ... Read Article

    The Tangled Web of Link Spam

    In my last column, you were warned to "Never watch sausage being made," lest you find the process so unappetizing you'd never ... Read Article

    Hybrid Auctions Are Taking Over

    As author Robert C. Gallagher observes, "Change is inevitable - except from a vending machine." And so it comes as no surprise ... Read Article

    Danger: Clicking Ahead

    Sometimes a click isn't really a click. Sometimes the person knocking on a website's door is really a wolf in shopper's clothing, ... Read Article