Which Social Media Sites Drive Most Conversions? by Chris Trayhorn, Publisher of mThink Blue Book, March 12, 2014 Holy mackerel! Shopify just analyzed 37 million social media visits that resulted in more than half a million conversions. And they’ve produced a great infographic (after the jump). Sample takeaways: – 85% of orders via social traffic came through Facebook; – Instagram generates higher order values than FB or Twitter; – Facebook also has the highest conversion rates. See the full infographic below. Filed under: Revenue Tagged under: Conversion, Facebook, Instagram, Shopify, Socila Media About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.