Influencer marketing is alive and thriving. The usual suspects–YouTube, Facebook, and Instagram–have long dominated the influencer marketing industry. Yet the recent surge in popularity of the application TikTok shows it can challenge the established elite – and marketers need to take note. So how can marketers navigate this amorphous, ever-changing industry and … [Read more...]
2019 Influencer Marketing Global Survey Released
Rakuten Marketing has a big new report out looking at influencer marketing. Influencers are now an established part of the consumer marketers toolkit. They offer authenticity and new ways to tell the story of a product or brand. The difficulty for many marketers is that by their nature influencers are individuals, which makes attribution, scalability and brand protection … [Read more...]
Which Social Media Sites Drive Most Conversions?
Holy mackerel! Shopify just analyzed 37 million social media visits that resulted in more than half a million conversions. And they've produced a great infographic (after the jump). Sample takeaways: - 85% of orders via social traffic came through Facebook; - Instagram generates higher order values than FB or Twitter; - Facebook also has the highest conversion rates. See the … [Read more...]