The day's big news of Google's precipitous drop in share price concealed the fact that Google's average CPC is down 15% from a year ago. This decline in one of Google's key performance metrics has potentially far more long-term consequences than a silly printer's mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused a major melt … [Read more...]
Cupid Media Expands Internationally with DirectTrack
Press Release PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing … [Read more...]
RFID Delivers the Goods
Intel manufacturing pilot showsRFID systems offer substantial business value. Intel manufacturing pilot shows RFID systems offer substantial business value To learn more about the benefits of radio frequency identification (RFID) systems in a complex semiconductor manufacturing environment, the Intel Technology and Manufacturing Group deployed a high-volume track-andtrace RFID … [Read more...]
EPC-Enabled Enterprise Mobility
EPC will deliver its greatest value, and realize its true business potential, only when implemented as part of an overall architecture captures mission critical data, moves it to where it is needed, and manages both the data and data acquisition infrastructure. Radio frequency identification (RFID) is one of the newest and most promising technologies on the horizon for supply … [Read more...]