• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

ROS Leaderboard

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

Your Cyber Week Last Minute Preparations

November 14, 2017 by Rakuten Advertising

There are only 10 days left until the most anticipated shopping weekend of the season. According to Rakuten Marketing data, Cyber Monday was the highest online revenue-earning day for retailers during Cyber Week, outperforming Black Friday by 45 percent. Mobile accounted for 41 percent of retail site traffic, with peak mobile activity on Thanksgiving Day.

By now you should have your content calendar, discounts and promotions in place with your partners, but are you totally prepared for optimal success? Here are a few items to keep in mind as the shopping season draws near:

  1. Ensure your site can handle the additional traffic
    Throughout the next week and a half, you should be actively testing your site or platform for the additional traffic you will be experiencing during Cyber Week. Consumers are going to be swarming publisher sites for deals and purchases, and even the biggest brands and publishers are not immune to getting overloaded. Even going dark for a couple minutes can be detrimental to sales and commissions. A retailer could potentially lose roughly 8 percent of the day’s digital sales for each hour it’s down. It is your job to make sure your site can handle all surges in traffic to your partners.
  2. Have an emergency plan in place
    You can take every precautionary measure leading up to Cyber Week, but something could still go wrong. Taking the steps to plan ahead is important, but creating a plan of action if something were to go wrong is even better. Have a protocol in place so you can react immediately and efficiently. Share contact information among your team and developers, and make sure everyone is clear on what their responsibilities will be throughout the week.
  3. Optimize for mobile shoppers
    According to Rakuten Marketing data, in Q4 2016, attributed revenue for mobile increased by 53 percent year-over-year. This trend is expected to continue for the 2017 holiday shopping season. It is becoming more and more important to make sure your site is optimized for a seamless mobile experience. A number of different publishers and advertisers in the Rakuten Affiliate Network were evaluated to find out if mobile optimization helped contribute to performance. We found that publishers who had optimized their mobile site for speed had 10% more mobile clicks than those who were not optimized, and advertisers saw an average of 3 additional conversions per every 1,000 mobile clicks. By creating an exemplary mobile experience, you can expect a profitable and successful Cyber Week.

A strategic Cyber Week plan will ultimately increase conversions and commissions, resulting in overall affiliate success. It’s important to tackle these last-minute steps to make sure 2017 Cyber Week is the best yet.

Rakuten Affiliate Network is dedicated to helping brands and publishers prepare for the holiday shopping season. Visit www.rakutenmarketing.com/affiliate to learn more.

 

Related posts:

  1. Blue Book Survey News The Blue Book survey is now closed. This year’s survey...
  2. The Holiday Shopping List for Affiliate Marketers With the busiest shopping season of the year quickly approaching,...
  3. The E-Commerce Magic Bullet (Hint: It’s Not AdWords) E-commerce companies often ask me why they’re struggling to compete....
  4. Communication Is Key To Performance Imagine a new advertiser coming to you to launch a...

Filed Under: Blue Book, Revenue Tagged With: affiliate marketing, affiliate networks, Black Friday, Cyber Monday

About Rakuten Advertising

Rakuten Advertising connects leading agencies, brands, and publishers to active and engaged consumers around the world.

Search

ROS Col 2 Top

ROS Col 2 Mid

ROS Col 2 Low

Subscribe to our newsletter!

* indicates required

ROS Col 2 – 4 Misc

ROS Col 2 – 5 Misc

ROS Col 2 – 6 Misc

Recent Posts

  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic
  •  3 Top Lead Generation Best Practices To Scale Your Business
  • Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks
  • 5 tips for a better brand image
  • How Mac of All Trades Found Multi-Channel Success
  • Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer
  • Survey: What Consumers Want from Financial Services Providers
  • The influencer marketing era: what does the future of web marketing hold?
  • Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Baseboard

Copyright ©2023 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy