Let’s talk numbers
Erectile dysfunction has been a concern for men since the beginning of time. With over 150 million men in the US, studies suggest that approximately 50% of these men will experience some form of erectile dysfunction (ED) throughout the course of their lives. That would be about 75 million people. At this point, I think it’s safe to say that this is an extremely common problem.
Until recently, there were only 2 options on the market: Viagra (sildenafil) or Cialis (tadalafil).
Now that the patents expired for these products, the door is open to new players in the market—as well as new business opportunities.
When we think about ED meds on a personal level, our mind runs wild and we think about having to book an appointment with a doctor and then having to answer a whole host of embarrassing questions that we just can’t shake as, well… awkward.
But, what if we could simply answer a few questions online and skip to the part that matters—the part where we actually get the prescription? How great would that be? That’s exactly what BlueChew offers: a hassle-free online subscription service, providing discreet at-home-delivery. It’s like having a huge dose of confidence delivered straight to your doorstep.
That simple process definitely translates into a very interesting conversion ratio… and that’s just the tip of the iceberg.
For years, Viagra and Cialis targeted men 50 and up having trouble getting it up. But when CrakRevenue partnered with BlueChew, CrakRevenue began seeing way more interested parties for this ED solution than the previous believed customer segment.
ED can be caused by one or many of these factors: stress, anxiety, depression, low self-esteem, etc. Whether it’s job-related stress, money-related stress, or anxiety caused by a new partner and/or the pressure to perform, these are the most common causes of erectile dysfunction.
All of the aforementioned causes are FAR from age-related and are also VERY DIFFERENT than the ones we previously observed just a few years before. With a world consumed by performance, it’s not uncommon at all to see younger guys and a new generation reaching for this chewable solution. We firmly believe that everyone should be able to feel confident in satisfying their partner, and to not feel shame about seeking something that works. Easy access to this is a must.
In short, an ED offer such as BlueChew has the potential to attract customers from multiple segments, on multiple traffic types. It’s been an interesting challenge, since they all call for a different sales pitch, but based on the results for each segment, we’re confident we’ve been able to do just that.
One more tidbit about this fascinating industry: Viagra and Cialis were clearly designated as drugs to solve an “older man” issue. Because of this specific designation originally, it had a limited shot at ever becoming attractive or trendy from the get go.
Even the packaging speaks for pharmaceutical products. BlueChew is the total opposite: the whole brand has been developed to be highly appealing to any customer. Sure, it first relies on the very simple prescription and delivery process described previously, but it is a lot more than that. Let’s take a look at the packaging first.
Each BlueChew tablet is wrapped individually in an attractive black (sildenafil) or grey (tadalafil) sachet. They look cool enough to be left out unhidden on anyone’s night table. That was only the first step. Everything else about BlueChew has been about crushing the ED stigma: “Men do not suffer from erectile dysfunction; men simply want to have a better sex life!” And when it’s framed like that… stigma begone!
That’s huge when you really think about it. We went from something highly stigmatized to something that’s no longer a big deal, and provides a major lifestyle/relationship boost in the process!
Funny thing is, at first we felt we could talk to half the population around the globe: not bad for any product! But it doesn’t stop there: while the ED stigma impacts a man’s confidence and sex life…ED also affects the women in your life, too. Women feel guilty when they’re with a man who isn’t able to perform, and yes, they do not feel satisfied when this happens.
That’s why we felt we needed to talk to them as well. To tell them to let their man know it is OK to take BlueChew; in fact, not only OK, but great for relationships!
Once you remove the prescription and delivery struggles for customers… Once you remove the social acceptance issue… Once you remove women’s negative perception, there are very few reasons left for why a man wouldn’t take BlueChew to drastically improve his sex life.
And we’re beyond glad to share this amazing opportunity with you.
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