• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

ROS Leaderboard

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

Three Opportunities Affiliate Networks Provide Influencers

November 7, 2017 by Rakuten Advertising

Three Opportunities Affiliate Networks Provide Influencers

Influencer marketing has taken the affiliate marketing industry by storm over the last few years. On Google alone, there was a 325% increase in searches for influencer marketing from 2016 to 2017. The power of this channel is equally important – in a recent survey, 57% of US consumers actively follow an online blogger or social influencer with 71% of them frequently buying the items the blogger recommends.

The forward momentum of influencer marketing means new opportunities for both brands and influencers – as well as new challenges. Working with the right affiliate network can bring these opportunities to the forefront and make the challenges much easier to overcome. We looked at three examples of how the right affiliate network can bring value to these relationships.

  1. Authentic Partnership Opportunities
    The value of an influencer lies in the unique relationship that they have with their followers. Each influencer has their own style, likes and dislikes, and their audience is cultivated based on this authentic voice. For influencers, affiliate networks provide an easy gateway to reach their favorite brands, offering the opportunity to create and develop deep, long-lasting relationships with a vast number of advertisers. Once established, these long-term partnerships lead to increased affiliate success for not only the influencer, but the brand as well. By nurturing these authentic partnerships, the influencer’s opinions will resonate more with their audience and the audience will trust the influencer’s recommendation on which brand to shop. This genuine connection between audience and influencer results in a win/win for the brand and influencer, which can lead to increased sales, campaigns and commissions.
  2. Compliance
    The FTC is taking influencer marketing compliance seriously. In September 2017, the Federal Trade Commission (FTC) settled a case against two social media influencers who failed to include significant disclosure information in their endorsements. This case is eye-opening because it is the first time that a complaint has been filed against influencers themselves instead of solely the brand.

    It is very important to remain compliant as an influencer, and an affiliate network that offers brand quality and compliance support can help influencers stay on top of developing trends and changes by the FTC. Affiliate networks have processes in place to protect the influencer and the brand. However, not every network has an in-house team at the ready for compliance and brand quality, so it’s important to select an affiliate network that has a strong compliance team that can support them.

  3. Data and measurement
    According to a recent report by eMarketer, four out of five US marketers want measurement of influencer marketing ROI to improve. To address this challenge, brands must look at the full customer journey to accurately assess influencer effectiveness. Data captured through an affiliate network can prove an influencer’s value to a brand. By utilizing a network’s attribution tools, a brand is able to evaluate the performance of an influencer campaign and optimize to drive additional revenue.

    Attribution provides data on traffic performance and referrals from an influencer to a brand’s site. This traffic information includes new users, new customers, time spent and pages visited on a brand’s site. More importantly, it can track and measure the percentage and amount of attributed revenue coming from first-click publishers. According to Rakuten Marketing data, revenue attributable to content publishers was 65% higher when their contribution was measured across the entire user journey rather than just at the last-click. In the same study, influencers were shown to add incremental value at the first and middle stages of the purchasing path. In fact, some key influencers were showing 5x more revenue when comparing first-click attributed revenue to last-click.

    Brands are utilizing this attribution data to improve their influencer relationships. This data can help an influencer to understand their effectiveness when it comes to placements and commissions within an affiliate partnership.

Influencer marketing is here to stay, and with the right affiliate network, both brands and influencers can take full advantage of the evolving opportunities to come.

Visit our website, www.rakutenmarketing.com/affiliate, to learn more about what Rakuten Affiliate Network can do for you.

About Rakuten Marketing
Rakuten Marketing industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, along with unique insights and consultative partnerships, Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance.

 

Related posts:

  1. Incorporating influencers into a performance marketing strategy   As shown by a recent content analysis of top brands...
  2. How Tequila Helps Business: ClickDealer’s Event Strategy They say success comes with true passion to one’s craft....
  3. In Defense of Networks One thing that becomes obvious as you look through the...
  4. Jackie Bates on Affiliate MarTech Opportunities Hundreds of millions of dollars have been raised by AdTech...

Filed Under: Blue Book, Featured, Revenue Tagged With: affiliate marketing, affiliate networks, Influencers

About Rakuten Advertising

Rakuten Advertising connects leading agencies, brands, and publishers to active and engaged consumers around the world.

Search

ROS Col 2 Top

ROS Col 2 Mid

ROS Col 2 Low

Subscribe to our newsletter!

* indicates required

ROS Col 2 – 4 Misc

ROS Col 2 – 5 Misc

ROS Col 2 – 6 Misc

Recent Posts

  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic
  •  3 Top Lead Generation Best Practices To Scale Your Business
  • Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks
  • 5 tips for a better brand image
  • How Mac of All Trades Found Multi-Channel Success
  • Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer
  • Survey: What Consumers Want from Financial Services Providers
  • The influencer marketing era: what does the future of web marketing hold?
  • Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Baseboard

Copyright ©2023 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy