Three Opportunities Affiliate Networks Provide Influencers Influencer marketing has taken the affiliate marketing industry by storm over the last few years. On Google alone, there was a 325% increase in searches for influencer marketing from 2016 to 2017. The power of this channel is equally important - in a recent survey, 57% of US consumers actively follow an online … [Read more...]
Incorporating influencers into a performance marketing strategy
As shown by a recent content analysis of top brands like JetBlue, Wendy’s and Urban Decay, an influencer post generates more than 100 times the engagement than a brand’s post. Assuming increased engagement leads to higher conversion, it’s indisputable that influencers can drive big business for brands. This is good news for affiliate marketers who are familiar with the concept … [Read more...]