Influencer marketing is alive and thriving. The usual suspects–YouTube, Facebook, and Instagram–have long dominated the influencer marketing industry. Yet the recent surge in popularity of the application TikTok shows it can challenge the established elite – and marketers need to take note. So how can marketers navigate this amorphous, ever-changing industry and … [Read more...]
Three Opportunities Affiliate Networks Provide Influencers
Three Opportunities Affiliate Networks Provide Influencers Influencer marketing has taken the affiliate marketing industry by storm over the last few years. On Google alone, there was a 325% increase in searches for influencer marketing from 2016 to 2017. The power of this channel is equally important - in a recent survey, 57% of US consumers actively follow an online … [Read more...]
Incorporating influencers into a performance marketing strategy
As shown by a recent content analysis of top brands like JetBlue, Wendy’s and Urban Decay, an influencer post generates more than 100 times the engagement than a brand’s post. Assuming increased engagement leads to higher conversion, it’s indisputable that influencers can drive big business for brands. This is good news for affiliate marketers who are familiar with the concept … [Read more...]