Articles

All Blue Book Articles

Clickdealer Develops In-House Tracking Platform

by Chris Trayhorn, Publisher of mThink Blue Book on August 15, 2018

Over 6 years of setting up, launching, and optimizing performance marketing campaigns, ClickDealer has gained intricate insight into the needs and wants of affiliate marketers. At a certain … Read Article

Internet Marketing Fraud and How Admitad Combats It

by Chris Trayhorn, Publisher of mThink Blue Book on July 30, 2018

By Admitad Quality Control Department   Affiliate marketing is one of the most effective ways for e-commerce merchants all over the world to scale their businesses. No tool … Read Article

FTC Testifies Before Congress About Combatting Payment Processors That Facilitate Fraud

by Richard B. Newman on July 28, 2018

On July 26, 2018, the Federal Trade Commission testified before the U.S. House Committee on Oversight and Government Reform Subcommittee on National Security and Subcommittee on Government Operations … Read Article

FTC Reiterates Privacy and Data Security Priorities

by Richard B. Newman on July 19, 2018

The Federal Trade Commission recently testified before the House Energy and Commerce Subcommittee about its work to protect consumers, promote competition, privacy and data security, and IoT.  In … Read Article

CrakRevenue Unleashes the Survey Machine

by Chris Trayhorn, Publisher of mThink Blue Book on July 17, 2018

Press Release QUEBEC CITY — CPA network CrakRevenue is pleased to unveil its latest creation: Survey Machine! Inviting affiliates from all around the world to boost their revenue … Read Article

A Guide To Preventing Affiliate & Ad Fraud by IPQualityScore

by Dennis Weiss on July 16, 2018

In 2018 and for the foreseeable future, online advertising is a huge business, taking into account that the global digital marketing industry is over $190 billion this year alone … Read Article

How to Scale Up Your Affiliate Marketing Campaign Today

by MaxBounty on July 13, 2018

This is an original article from MaxBounty. Join MaxBounty *   *   *   *   * Becoming successful at affiliate marketing requires time, patience, and persistence. It also requires you … Read Article

California Enacts GDPR-Like Privacy Changes

by Richard B. Newman on July 10, 2018

On the heels of Colorado’s new cybersecurity legislation, California has now announced that it has  enacted the California Consumer Privacy Act of 2018. The legislation provides residents of … Read Article

Vermont Enacts “Double Opt-In” Automatic Renewal Legislation

by Richard B. Newman on June 28, 2018

In anticipation of changes to California’s automatic renewal law (ARL) becoming effective next month, Vermont has now become the first state to require a “double opt-in” ARL. The … Read Article

What American Affiliate Marketing Players Need to Know About European Data Privacy Regulations

by Alexander Bachmann, CEO of Admitad on June 20, 2018

Unless you’ve been living under a rock, you’ve likely heard of the EU’s General Data Protection Regulation (GDPR). The European data initiative went into effect on May 25th … Read Article

FTC Defense Lawyer on Colorado’s Cybersecurity Legislation

by Richard B. Newman on June 18, 2018

Colorado’s governor recently signed into law House Bill 18-1128.  It is effective September 1, 2018 and sets forth information security requirements for businesses and third-party service providers, amends … Read Article

Top Pay-Per-Call Verticals And Why They Matter

by Todd Stearn, CEO, Aragon Advertising on June 12, 2018

As the #1 rated Pay-Per-Call network, we at Aragon have made it a priority to provide our affiliates and advertisers with a clear path to ROI in mobile … Read Article

Google & Facebook Are Not Your Friends

by Chris Trayhorn, Publisher of mThink Blue Book on May 17, 2018

With implementation of Europe’s General Data Protection Regulation just two weeks away, it is time to state a hard truth: Google and Facebook are not your friends. They … Read Article

California Bill Introduced That Would Further Restrict Commercial Email Advertising

by Richard B. Newman on May 16, 2018

An Assembly member recently introduced AB 2546, an author-sponsored bill that would amend California’s anti-SPAM legislation (CBPC § 17529.5).  The potential impact on the email marketing industry is … Read Article

Optimizing Pay-Per-Call Campaigns For Voice Search

by Todd Stearn, CEO, Aragon Advertising on May 8, 2018

Pay-per-call is already an extremely effective way to get traffic for your affiliate marketing efforts. To take it to the next level, savvy entrepreneurs are increasingly using voice … Read Article
1 2 3 4 … 16 17 18 19 20 … 26 27 28 29