All Blue Book Articles CrakRevenue Announces Partnership with BlueChew, Chewable Alternative to Viagra & Cialisby Chris Trayhorn, Publisher of mThink Blue Book on January 8, 2019 Press Release QUEBEC CITY — CrakRevenue announced today a partnership with BlueChew, 2018’s biggest newcomer to the E.D., US market. Erectile Dysfunction (ED) represents a 5 billion market … Read Article Blue Book 2019 Top 20 Revealed!by Chris Trayhorn, Publisher of mThink Blue Book on January 6, 2019 Congratulations to our number 1 ranked networks for 2019! Top 20! Best CPA Network Overall: ClickboothBest CPS/Affiliate Network: Rakuten Affiliate NetworkBest Pay-Per-Call Network: Aragon Advertising The BLUE BOOK … Read Article FDA Position on Cannabis-Derived Compoundsby Richard B. Newman on January 2, 2019 Regulation of Products Containing Cannabis and Cannabis-Derived Compounds Immediately following the 2018 Farm Bill being signed into law, the U.S. Food and Drug Administration issued a statement on … Read Article As Oath Writes-Down $4.5 Billion Yahoo/AOL Acquisition, Performance Marketing Thrivesby Chris Trayhorn, Publisher of mThink Blue Book on December 19, 2018 In an under-reported SEC filing last week Verizon recorded a massive $4.6 billion loss on its Oath media division. This means that the goodwill value of Oath, created … Read Article Push Notification Traffic: Why it Works and What Platforms to Useby MaxBounty on December 14, 2018 As seen in the MaxBounty blog Like Native ads a few years ago, push notifications are rapidly growing in popularity as a new but effective traffic source option … Read Article As Google and Facebook Answer Questions, Performance Marketers Can Make Hayby Chris Trayhorn, Publisher of mThink Blue Book on December 12, 2018 2019 is shaping up to be a pivotal year in digital advertising. Google and Facebook – who between them have taken some 90% of the growth in the … Read Article TCPA Alert December 2018by Richard B. Newman on December 11, 2018 FCC Releases Draft Order to Combat “Robocalls” The Federal Communications Commission recently released two draft orders intended to address unlawful robocalls. The first establishes a nationwide reassigned number … Read Article The Power of the Content Publisherby Rakuten Advertising on December 4, 2018 Whether it’s selling and positioning the most prominent holiday placements or carefully curating partner posts that highly resonate with your audience, publishers have the power to create and … Read Article FTC Attorney on Recent TCPA Litigation Developmentsby Richard B. Newman on December 3, 2018 Congress Proposes Legislation to Combat Robocalls Congress has proposed a bill to attack robocalls. The “TRACE Act” would expand FCC authority under the Telephone Consumer Protection Act (TCPA) … Read Article Four Advertisers On How To Grow & Win In Performance Marketingby Chris Trayhorn, Publisher of mThink Blue Book on November 30, 2018 Performance marketing advertisers have a tough job. Every vertical is highly competitive. Publishers are constantly on the lookout for better offers and commission rates. And the marketing technology … Read Article EXOGROUP Takes Majority Stake in Affiliate Network TORO Advertisingby Chris Trayhorn, Publisher of mThink Blue Book on November 19, 2018 Press Release Barcelona, 10th of October 2018. EXOGROUP, the digital technology enterprise business group, today announced it is now the majority shareholder in leading affiliate network: TORO Advertising. … Read Article TCPA News for Telemarketersby Richard B. Newman on November 19, 2018 SCOTUS Grants Certiorari in TCPA Case Following the ACA International decision from the D.C. Circuit, it was a matter of when, not if. The deepening splits of opinion … Read Article Top 2018 Holiday Preparations for Publishersby Rakuten Advertising on November 13, 2018 With only a few short weeks separating us from the most anticipated shopping weekend of the year, we want to make sure you are fully prepared to have … Read Article Keeping Clients Happy: How Advertisers Can Maximize The Post-Conversion Up-Sale Processby Chris Trayhorn, Publisher of mThink Blue Book on November 12, 2018 By Veronika Zakharchenko, Business Analyst in the Admitad Advertiser’s Department In the marketing world, the concept of conversion is amongst one of the most crucial steps for the success … Read Article California Court Says Customer Lists Not a Trade Secretby Richard B. Newman on November 8, 2018 The California Court of Appeal recently held that a non-solicitation of employee provision improperly impinged on the ability to freely engage in gainful employment. Historically, California courts have … Read Article« Previous 1 2 3 4 … 14 15 16 17 18 … 26 27 28 29 Next »