All Blue Book Articles How Deceptive User Interface Design Increases E-Commerce Salesby Chris Trayhorn, Publisher of mThink Blue Book on June 26, 2019 A fascinating Princeton study found hundreds of examples of deceptive “dark patterns” on e-commerce websites. Dark patterns are user interface features that, often deceptively, steer customers into making … Read Article Performance Advertisers Are Still Being Ripped Offby Chris Trayhorn, Publisher of mThink Blue Book on June 26, 2019 Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why should advertisers be worried about fraud … Read Article AI To Power 75% Of Ad Impressions By 2023by Chris Trayhorn, Publisher of mThink Blue Book on June 26, 2019 Juniper Research has a new report out titled Future Digital Advertising focused on the anticipated impact of AI and advertising fraud over the next four years. Top-line findings … Read Article TCPA Robocall and State Privacy Legislation Updateby Richard B. Newman on June 24, 2019 The Federal Communications Commission considers the definition of an automatic telephone dialing system (“ATDS”), robocall legislation looms in Congress. The Senate recently passed the Telephone Robocall Abuse Criminal … Read Article Amazon Buys Sizmek Ad Serverby Chris Trayhorn, Publisher of mThink Blue Book on June 12, 2019 Amazon’s acquisition of the biggest independent ad server outside of Google’s Doubleclick and Ad Manager products will allow them to provide deep attribution data showing exactly which ads … Read Article Firefox Turns On Enhanced Tracking Protection By Defaultby Chris Trayhorn, Publisher of mThink Blue Book on June 12, 2019 In a move that will make tracking users and attribution significantly harder, Firefox announced a slew of new privacy features, including an upgraded Facebook Container. Firefox claim this … Read Article Direct-To-Consumer Brands Look To Performanceby Chris Trayhorn, Publisher of mThink Blue Book on June 12, 2019 DTC brands are beginning to hit a wall in terms of growth. In an effort to find more scale they are moving more budgets towards performance marketing, direct … Read Article Nevada Passes Law Allowing Opt-Out of Data Saleby Richard B. Newman on June 5, 2019 Nevada has just passed SB 220, a data privacy law that permits consumers to opt-out of data sales by web operators. The law amends Nevada’s 2017 online privacy … Read Article Top Pay-Per-Call Verticals For 2019by Aragon Advertising on May 29, 2019 Updated: May 29th, 2019 As the #1 rated Pay-Per-Call network, Aragon has made it a priority to provide their affiliates and advertisers with a clear path to ROI … Read Article Telephone Consumer Protection Act Update – TCPAby Richard B. Newman on May 28, 2019 FCC Commissioner Delivers Pro-Telemarketer TCPA Speech – May 2019 FCC Commissioner Michael O’Reilly recently delivered a telemarketer defense-oriented speech at an event in Washington D.C. One of the … Read Article An Advertiser Tracking Platform For Professionalsby Chris Trayhorn, Publisher of mThink Blue Book on May 22, 2019 MaxBounty’s new advertiser tracking platform is fast, scalable and ready for the enterprise MaxBounty, a leading CPA network in performance marketing, recently launched their first advertiser tracking platform. … Read Article New York Becoming Leader of Financial Consumer Protectionby Richard B. Newman on May 15, 2019 The state of New York has long been considered a leading advocate of consumer protection, particularly when it comes to regulating the financial services industry. In 2014, New … Read Article Google Clamps Down On Tracking & Fingerprintingby Chris Trayhorn, Publisher of mThink Blue Book on May 8, 2019 Google has announced new privacy controls in Chrome that will aggressively restrict device fingerprinting and the utility of third-party cookies across the web. They’re selling these plans as … Read Article Optimizing Pay Per Call Between the Marginsby Aragon Advertising on May 2, 2019 Pay Per Call campaigns have rapidly gained in popularity in recent years, as both advertisers and affiliates alike have come to recognize just how incredibly valuable they can … Read Article Mundo Media Shuts Downby Chris Trayhorn, Publisher of mThink Blue Book on April 25, 2019 Well-known CPA network Mundo Media effectively closed down last week, going into receivership by order of the Ontario Superior Court of Justice (the Receiver says they will be … Read Article« Previous 1 2 3 4 … 12 13 14 15 16 … 26 27 28 29 Next »