All Blue Book Articles Black Hat vs White Hat & The Impact Of Complianceby Chris Trayhorn, Publisher of mThink Blue Book on December 5, 2019 Interview with Matt McEvoy MaxBounty’s CEO, Matt McEvoy is one of the smartest people in the affiliate marketing industry. He has been part of the leadership team at … Read Article 3 Advertisers: Why Network Transparency Is Everything That Mattersby Chris Trayhorn, Publisher of mThink Blue Book on November 25, 2019 Online lead generation is a tough, complicated business, especially as an advertiser. Media costs have been steadily rising, compliance has become more complex, and the competition for organic … Read Article What Digital Marketers Need to Know About Contractual Limitation of Liability Clausesby Richard B. Newman on November 24, 2019 In one form or another, limitation of liability clauses are almost always in digital marketing contracts. They typically attempt to exclude certain risks that a party deems appropriate, … Read Article 9 Tips About Listicles For Digital Marketersby Amber Paul, DMS Senior Vice President of Distribution on November 22, 2019 The internet has thousands, possibly millions, of listicles about cats. In fact, a quick search reveals “17 Cats Who Look Like Madonna” as an option, but listicles can … Read Article Get Started With White Hat Lead-Generationby ClickDealer on November 20, 2019 What is white-hat lead generation and why should you be bothering with it? The main benefit is long-term stability, working with evergreen products and services. The main focus … Read Article 4 Publishers Talk Success, Networks & The Importance Of Trustby Chris Trayhorn, Publisher of mThink Blue Book on November 20, 2019 It is that time of year again, when the leaves start to go red and gold in New England, the sun in Florida shines like it always does … Read Article Why Choice Matters in Affiliate Marketingby Matt Lindner, Annie Barry, and Jessica Damiani, Rakuten Advertising on November 20, 2019 Every day, you’re faced with choices. In fact, researchers say the average adult makes around 35,000 choices per day on everything from breakfast to bedtime. Some of these … Read Article The Role of Artificial Intelligence in Performance Marketing’s Futureby Željko Mandić, Clickbooth on November 19, 2019 Present in nearly every industry, artificial intelligence (AI) has begun to transform the landscape of performance marketing. As one of the most influential inventions of the 21st century, … Read Article Augmenting your Tech Stack thru Affiliateby Adam Weiss on November 10, 2019 Augmenting your Tech Stack thru Affiliate Non traditional publishers are enabling Brands & Retailers to test new types of conversion & optimization tools thru the affiliate channel. Publishers … Read Article California’s New Data Broker Registration Lawby Richard B. Newman on November 9, 2019 If compliance with the California Consumer Privacy Act isn’t enough to fill marketers’ compliance plates, California Governor Gavin Newsome has signed a number of proposals to amend the … Read Article Increasing Transparency in Lead Gen through Affiliate Marketingby Brian Taylor, Clickbooth on November 8, 2019 Leveraging the affiliate marketing system for lead generation is a highly successful technique for many a marketer in the digital space. But even though it’s far from a … Read Article Opportunities for Publishers to Support Growing D2C Brandsby Jamie Rademacher, Rakuten Marketing on November 3, 2019 As consumers become more reliant on the convenience of online shopping, more and more brands have been born that rely exclusively on selling their products online, without a … Read Article A Huge Market Disruption is about to take placeby CrakRevenue on November 2, 2019 Let’s talk numbers Erectile dysfunction has been a concern for men since the beginning of time. With over 150 million men in the US, studies suggest that approximately … Read Article A Closer Look at Cyber Week 2019 Trendsby Jamie Rademacher, Rakuten Marketing on October 23, 2019 According to Rakuten Marketing survey data, 83% of consumers have started their holiday shopping by Halloween. Google trend data has shown that Black Friday and Cyber Monday begin … Read Article Why Browser Extensions are Flying Under the Radarby Aragon Advertising on October 23, 2019 Browser extensions, historically known as toolbars, are a great way for affiliates to earn a high payday by simply sending users to install an advertiser’s product. These extensions … Read Article« Previous 1 2 3 4 … 10 11 12 13 14 … 26 27 28 29 Next »