What is white-hat lead generation and why should you be bothering with it? The main benefit is long-term stability, working with evergreen products and services. The main focus is on transparency and classic marketing, rather than the greyhat pitfalls of other affiliate marketing methods.
Niche market verticals span everything from Insurance and Legal Help, to Travel and Home Improvement.
Here are ClickDealer’s top 5 lead generation verticals right now:
Solar – With a focus on appointments and sales, marketing for Solar Products can be very profitable – especially when focusing on states with tax breaks and benefit programs like California, Texas, and Minnesota.
Medicare – Medicare Open Enrollment is one of the hottest seasons of the year for lead generation publishers, opening on October 15th and running until December 7th this year. You do not want to miss out on this opportunity if you run leadgen.
Insurance – There are many types of insurance to generate leads for and this provides ample opportunity to find your niche and scale. The most common types are Health, Life, Auto, and Home insurance, but this extends to markets like Pet Insurance and End of Term.
Finance – Finance is another broad market for lead generation specialists, where credit cards, credit repair, and short term loans are some of the many financial products that you can market.
Home Improvement – This vertical goes hand in hand with Solar, as targeting homeowners for home services and improvements means a similar audience to Solar. Everything from window replacement to roofing repairs are viable niches in this vertical, meaning a savvy marketer can smash this market.
How to Get Started:
Lots of whitehat lead generation verticals have massive potential for revenue, but that revenue often does not come easily – which is why there are a few tips that are important to kick-starting your campaigns:
#1. Quality versus Quantity
While many times in performance marketing publishers are looking to blast campaigns and sky-rocket revenue on day one, with Lead Generation you want to focus on customer quality, which leads to long-term success. Finding a balance between scaling volumes and tight customer targeting will lead to stronger performance in back-end KPIs, resulting in higher cap rates on campaigns and better payouts.
#2. Content is King
Linked somewhat to key point #1, focusing on quality content versus misleading or confusing ads will help increase customer intent and long-term performance. Listicles, comparison websites and content websites are great ways to funnel customers through to your offers while educating and pre-qualifying them for the buyer. When metrics are based on contact rate and appointment rate, you want to make sure your customer is educated and interested.
#3. Find a Great Partner
Optimizing on customer performance and back-end metrics is the most important way to increase the quality of your leads, so find a partner that can provide real-time consistent feedback on your campaigns. You need a network or partner who is taking care of your business to help you scale, no matter the vertical or traffic type being used.