All Blue Book Articles In Performance Marketing, Relationships And People Are At The Core Of All That We Doby Matt Frary on April 8, 2020 During a crisis, leaders should lead from the front, and during the good times, leaders should lead from behind. We are working at SmarterChaos to “lead from the … Read Article Now Is The Moment For Performance Marketing To Shineby Chris Trayhorn, Publisher of mThink Blue Book on April 8, 2020 At the end of this tunnel, there is light. Depending on where you are, the light may be closer or further away, there’s now enough of it that … Read Article NY AG Focused on Price Gouging During COVID Outbreakby Richard B. Newman on April 2, 2020 The New York Office of the Attorney General is actively investigating the advertising or offering for sale of necessary consumer goods at unconscionably excessive prices during the period … Read Article Where Now for Affiliate Marketing?by Erin Cigich, CEO, Perform[cb] on April 1, 2020 At a time where so much is in flux, we’re incredibly fortunate to be in an industry that not only has the ability to continue to operate seamlessly, … Read Article Gus Brito Of Flexoffers.com On What Lies Ahead For Affiliate Marketingby Chris Trayhorn, Publisher of mThink Blue Book on March 26, 2020 We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what lies ahead. Today, the always interesting … Read Article Kathy Bryan Of DMS On What's Next For Affiliate Marketingby Chris Trayhorn, Publisher of mThink Blue Book on March 26, 2020 We believe that this is a time to be looking forward, so we are asking industry leaders for their thoughts on what lies ahead. Today, Kathy Bryan, chief … Read Article Kathy Bryan Of DMS (aka W4) Talks Women In Performance Marketing & What Lies Aheadby Chris Trayhorn, Publisher of mThink Blue Book on March 25, 2020 When everything has gone crazy it can sometimes be easy to forget that life will return to normal soon enough. With that in mind I wanted to take … Read Article Affiliate Marketing in a Time of Coronavirusby Chris Trayhorn, Publisher of mThink Blue Book on March 18, 2020 What Now For Affiliate Marketing? On the down side, consumer spending has gone through the floor. Travel, retail, entertainment and restaurants have all been hit hard. Many merchants … Read Article No-BS Coronavirus Tipsby Chris Trayhorn, Publisher of mThink Blue Book on March 18, 2020 We read epidemiology reports so you don’t have to… There’s a lot of information on Covid-19 that doesn’t seem to get much play in the news so, in … Read Article Why Affiliate Marketers Need To Care About Politics In 2020by Chris Trayhorn, Publisher of mThink Blue Book on February 12, 2020 2020 is shaping up to be the most intense presidential campaign in history, with well over a billion dollars predicted to be spent by both Democratic and Republican … Read Article FTC’s Assault on Paid-For Rankings, Ratings and Review Websites Continuesby Richard B. Newman on February 10, 2020 The FTC’s Endorsement Guides provide that if there is a “material connection” between an endorser and an advertiser – in other words, a connection that might affect the … Read Article Four Big Takeaways From The Blue Book Surveyby Chris Trayhorn, Publisher of mThink Blue Book on February 5, 2020 In case you missed them, we have been pleased to announce over the last two weeks our Blue Book top ranked networks for 2020: Best Affiliate (CPS) Network: RakutenBest … Read Article Lead Generation Campaign Best Practicesby Amber Paul, DMS Senior Vice President of Distribution on February 3, 2020 Lead generation campaigns can be incredibly beneficial for brands looking to boost customer acquisition and engagement. With U.S. spending on digital lead generation campaigns estimated at $2.6 billion … Read Article Blue Book Top 20 Networks for 2020 Announced!by Chris Trayhorn, Publisher of mThink Blue Book on January 21, 2020 Congratulations to our number 1 ranked networks for 2020! Best CPS/Affiliate Network: Rakuten Affiliate NetworkBest CPA Network Overall: ClickboothBest CPA Network for Advertisers: MaxBountyBest CPA Network for Publishers: … Read Article Black Hat vs White Hat & The Impact Of Complianceby Chris Trayhorn, Publisher of mThink Blue Book on December 5, 2019 Interview with Matt McEvoy MaxBounty’s CEO, Matt McEvoy is one of the smartest people in the affiliate marketing industry. He has been part of the leadership team at … Read Article« Previous 1 2 3 4 … 9 10 11 12 13 … 26 27 28 29 Next »