All Blue Book Articles Can an EBR be Created DURING a Telephone Solicitation?by Richard B. Newman on November 29, 2020 At least one federal court ruled that an “established business relationship” can be created during a telephone call – and prevent further calls from violating the TCPA – … Read Article Beyond 2020: Perform[cb] on the Future of Performance Marketingby Chris Trayhorn, Publisher of mThink Blue Book on November 18, 2020 Discussing the future of performance marketing with some of Perform[cb]‘s leadership team, including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew Lord, Executive Vice President of Marketers, … Read Article PerformLEAP®: The Future Of Marketing Platforms?by Chris Trayhorn, Publisher of mThink Blue Book on November 16, 2020 When the world changes, good businesses evolve. In today’s performance marketing industry, this phenomenon is playing out in hyper-speed as the pandemic runs its course. The biggest economic … Read Article How to accelerate growth for affiliate partners in a year of extremesby Alexandra Forsch, president of Awin US on November 12, 2020 Affiliate marketing is on a roll. In January LinkedIn named affiliate marketing as one of the most in-demand skillsets, which was no surprise as brands are set to spend $8b on affiliate marketing in the … Read Article What Will Health Insurance Open Enrollment Look Like This Year?by Adam Sthay, DMS Senior Vice President of Pay Per Call on November 10, 2020 Each year, insurance brands and publishers must prepare for open enrollment periods, which began November 1. The pandemic and election could be factors in how people make their … Read Article Interview with Rakuten's Ceres Cuevaby Chris Trayhorn, Publisher of mThink Blue Book on November 4, 2020 2020 has seen a movement of major ad budgets to performance marketing and an increased focus by publishers on monetization strategies. Nobody in the industry is more in … Read Article Email Marketing Proves To Be Essential — Especially In 2020by Lily Trevisanut, Digital Media Solutions on November 3, 2020 Litmus, an email optimization company, recently released its 2020 State of Email, Fall Edition report, which takes a deep dive into how marketers use and perceive email marketing. … Read Article The Need For Clarity In Leadershipby Chris Trayhorn, Publisher of mThink Blue Book on October 28, 2020 Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning. – Winston Churchill Uncertainty … Read Article Introducing The New Rules Holiday Checklist for Digital Marketersby Matt Lindner, Annie Barry, and Jessica Damiani, Rakuten Advertising on October 27, 2020 Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need … Read Article Supreme Court Brief Filed in Favor of Broad Interpretation of ATDS Definitionby Richard B. Newman on October 27, 2020 The Plaintiff in Facebook, Inc. v. Duguid has recently filed its merits brief on this issue of whether the Telephone Consumer Protection Act’s definition of “automatic telephone dialing system,” … Read Article The Top 5 Most Profitable Affiliate Marketing Verticals RIGHT NOWby MaxBounty on October 20, 2020 The profitability of an affiliate marketing vertical can change quickly. Oversaturation, new restrictions from traffic platforms, and societal influence are most often responsible. However, the ongoing global pandemic has accelerated … Read Article Why Financial Brands Find Huge Success in Affiliate Marketingby Performcb on October 20, 2020 A well-known fact in the industry, financial and fintech advertiser affiliate marketing budgets are on the rise as more financial brands hop on board with digital marketing opportunities. … Read Article Announcing Personalized Rewardsby Rakuten Advertising on October 14, 2020 Rakuten Advertising and Rakuten Rewards have joined forces to create Personalized Rewards. This exciting new collaboration will make it easier for advertisers to create dynamic cash back offers that … Read Article Top 10 Reasons Why CrakRevenue is the Best CPA Networkby CrakRevenue on October 13, 2020 Sponsored Content By Maxime Bergeron, CrakRevenue For the past 10 years, CrakRevenue has been making its way to the top. Focusing on customer relationships, innovation, and lead by … Read Article CPA Networks and Influencer Marketing: How Can we Really Benefit from it?by Olivier Bourque, CrakRevenue on October 7, 2020 CrakRevenue Gives You the Secrets to Succeed Unless you’ve been living under a rock for the past couple of years, you’ve probably noticed that you can’t go through … Read Article« Previous 1 2 3 4 … 7 8 9 10 11 … 26 27 28 29 Next »