All Blue Book Articles Top 5 Traffic Types For CPA Success 2021by Performcb on November 15, 2021 It’s been a whirlwind of a year but we’d be remiss if 2021 came to a close before we reflected on some of the outstanding success our advertisers … Read Article Affiliates: Take Your Business On-The-Go!by Performcb on November 2, 2021 Where do you like to set up shop? Your backyard, the local coffee shop, or maybe it’s a sweats in bed kind of day? If you’re accustomed to … Read Article Did Covid Push E-Commerce 10 Years Into the Future?by Performcb on October 11, 2021 The e-commerce vertical has easily been one of the most fruitful since the onset of the pandemic. Although frivolous spending for the majority of consumers dropped considerably over … Read Article How to Achieve Compliance in an Evolving World?by Nicolas Chrétien, CEO at Crakmedia on October 7, 2021 Compliance is the act or process of adhering to relevant regulations, laws, and guidelines to prevent and eliminate unethical, wasteful, and chaotic practices. Successful CPA marketing relies on … Read Article How to Push Play on Paused Budgetsby Performcb on September 27, 2021 While the Covid-19 pandemic is still far from over, it’s safe to say that the U.S. economy is well on its way to reopening, and the global economy … Read Article Top 3 Qualities Affiliates Look for in a CPA Networkby Performcb on September 20, 2021 Companies within every industry are constantly balancing their clients’ needs, and this is especially true within the affiliate marketing industry. CPA networks are faced with a special type … Read Article The FTC, Lead Generation and Telemarketing Sales Rule DNC Investigationsby Richard B. Newman on September 11, 2021 The Federal Trade Commission continues to investigate and enforce violations of the Telemarketing Sales within the lead generation industry, including lead generators that “assist and facilitate” sellers or … Read Article Lead Generation in 2021 – Sustainability and ROIby Chris Trayhorn, Publisher of mThink Blue Book on September 8, 2021 An Interview With Henry Whitfield, ClickDealer ClickDealer has been one of our Top 20 CPA networks for several years now, with a successful track record in driving ROI … Read Article House Passes Bill Aimed at Restoring FTC Enforcement Authorityby Richard B. Newman on July 26, 2021 On July 20, the U.S. House of Representatives passed the Consumer Protection and Recovery Act (H.R. 2668). Authored by Representative Tony Cárdenas (D-CA), the Act is intended to restore … Read Article Important Email Marketing Legal Decision by California Court of Appealsby Richard B. Newman on June 28, 2021 On June 21, 2021 in the matter of Greenberg et al. v. Digital Media Solutions LLC, the Court of Appeal of the State of California held that: (i) … Read Article How Publishers Can Scale Monetization Efforts Using Push Marketingby Amber Paul, DMS Senior Vice President of Distribution on June 23, 2021 Push marketing has emerged as a powerful way to diversify the monetization efforts of publishers by engaging large audiences with relevant and appealing offers. Monetized push marketing allows … Read Article FTC and U.S. Chamber of Commerce Fight About Section 13(b) of the FTC Actby Richard B. Newman on May 26, 2021 Following a hearing in the Senate Committee on Commerce, Science, and Transportation last month, Federal Trade Commission Acting Chairwoman Rebecca Kelly Slaughter wrote to the Committee regarding the … Read Article FTC Warns Marketers and Social Media Platforms About COVID-19 Claimsby Richard B. Newman on May 13, 2021 In April 2021, the Federal Trade Commission announced that it forwarded a tenth set of warning letters to marketers, directing them to stop making unsubstantiated express and implied claims that … Read Article Perform[cb] acquired by Beringer Capital – Erin Cigich Gives Us The Low-Downby Chris Trayhorn, Publisher of mThink Blue Book on May 6, 2021 Perform[cb] Blue Book’s #1 ranked CPA network, announced yesterday that it has been acquired by Beringer Capital, a leading North American private equity fund specializing in the media, … Read Article The Highly Anticipated Supreme Court Decision in AMG Capital Management, LLC v. Federal Trade Commission is Drawing Nearby Richard B. Newman on April 22, 2021 And Those in Favor of a Legislative Fix to the FTC’s Embattled Enforcement Authority Under 13(b) Are Acting With a Greater Sense of Purpose Breaking news this morning: … Read Article« Previous 1 2 3 4 5 6 7 8 9 … 26 27 28 29 Next »