All Blue Book Articles New Autofunnel by GetResponse Radically Simplifies Small Business Marketing and Creates Fastest Path to Profitability Onlineby Chris Trayhorn, Publisher of mThink Blue Book on April 25, 2019 Industry’s First Inbound and Outbound Marketing Solution Features Proven Step-by-Step Process for Generating Leads and Driving Sales Boston, Mass. – April 23, 2019 – Small business owners, entrepreneurs … Read Article 3 Big Takeways On Publicis Buying Epsilon/CJby Chris Trayhorn, Publisher of mThink Blue Book on April 18, 2019 Publicis Groupe this week agreed to purchase Commission Junction’s parent company Epsilon. The $4.4 billion deal emphasizes once again the importance of affiliate marketing in the age of … Read Article Affiliate Marketing's Biggest Transparency Issues and How Admitad Addresses Them for Their Advertisersby Chris Trayhorn, Publisher of mThink Blue Book on April 17, 2019 By Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad The predicted future of advertising going digital has already arrived. With the number … Read Article Discovering Collaboration in Moscowby Chris Trayhorn, Publisher of mThink Blue Book on April 10, 2019 Admitad is a nine year-old CPA network that has hit a lot of people’s radar screens in the last 12 months. They’re growing fast and doing some interesting things, so … Read Article FTC Warns Marketers to Take CIDs and Subpoenas Seriouslyby Richard B. Newman on April 8, 2019 The Federal Trade Commission obtains information through subpoenas and civil investigative demands (CIDs) pursuant to its mission to investigate deceptive and unfair trade practices. Such requests are legally … Read Article Can Affiliate Marketing Networks Build Transparency Through Events?by Chris Trayhorn, Publisher of mThink Blue Book on April 4, 2019 By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The risk of them setting up a … Read Article FTC Signs Consumer Protection MOU With UK Regulatorby Richard B. Newman on April 1, 2019 The Federal Trade Commission has signed a memorandum of understanding with the United Kingdom’s Competition and Markets Authority (CMA), a non-ministerial department of the U.K. government charged with … Read Article Top 4 Affiliate Digital Marketing Tech Predictionsby Chris Trayhorn, Publisher of mThink Blue Book on March 20, 2019 By Kateryna Khalus, Team Lead / Publisher’s Department /Admitad International Team Over the years, affiliate marketing has been establishing itself as a driving force in the advertising industry. … Read Article 2019 Influencer Marketing Global Survey Releasedby Chris Trayhorn, Publisher of mThink Blue Book on March 20, 2019 Rakuten Marketing has a big new report out looking at influencer marketing. Influencers are now an established part of the consumer marketers toolkit. They offer authenticity and new … Read Article Facebook Announces Integration Across all Platforms Worldwide. Surprised?by Chris Trayhorn, Publisher of mThink Blue Book on March 6, 2019 In a move that seems specifically designed to forestall European enforcement efforts, Facebook has announced they will integrate their messaging platforms worldwide, including Messenger and WhatsApp. This follows … Read Article FTC Defense Lawyer Alert: Third Circuit Limits FTC’s Enforcement Authority for Prior Conductby Richard B. Newman on March 1, 2019 Bad facts for the Federal Trade Commission? Maybe. Resulting in bad law from the FTC’s perspective? Maybe. What is certain is that the Third Circuit has issued a … Read Article TCPA Alert: Court Rules that Transactional Text Messages Not Advertising and Coverage Developmentsby Richard B. Newman on February 13, 2019 The Northern District of California recently dismissed a plaintiff’s TCPA claim based on text messages that confirmed plaintiff’s hotel reservations and encouraged him to download defendant’s app. The … Read Article A New Kind Of Affiliate Marketing Management Agency: Vibrant Performance To Focus On The Fin-Tech Spaceby Chris Trayhorn, Publisher of mThink Blue Book on January 24, 2019 Press Release This new agency will execute content marketing strategy for startups and brands utilizing a data-driven strategy NEW YORK, Jan. 16, 2019 — Aragon Advertising today announced … Read Article What's Driving The Creative Destruction In Affiliate Marketing?by Chris Trayhorn, Publisher of mThink Blue Book on January 24, 2019 One of my biggest takeaways from Affiliate Summit was that we are well and truly into an era when VC and private equity money dominates the industry. If … Read Article CrakRevenue Introduces the ACH Payment System for Its Affiliatesby Chris Trayhorn, Publisher of mThink Blue Book on January 17, 2019 QUEBEC CITY – CrakRevenue, which recently secured the 7th position out of the world’s best CPA networks according to mThink’s Blue Book 2019, is pleased to announce the … Read Article« Previous 1 2 3 4 … 13 14 15 16 17 … 26 27 28 29 Next »