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All Blue Book Articles

Affiliate Marketing Angles: A Step-by-step Guide to Standing Out

by Joe Ferguson, MaxBounty on October 29, 2018

Content originally posted on MaxBounty blog. Sign up here.  Angles are the binding force of affiliate marketing. They’re how you make people connect with the campaign that you’re promoting. … Read Article

Online Advertising and “Enhanced Notice”

by Richard B. Newman on October 23, 2018

A recent BBB opinion appears to be another harbinger of the direction that data privacy law is going.  Specifically, a decision by the Online Interest-Based Advertising Accountability Program … Read Article

Admitad Announces 0% Commission On Express Payments For Webmasters, Allowing CPA Affiliate Marketers To Earn Faster

by Chris Trayhorn, Publisher of mThink Blue Book on October 17, 2018

Webmasters can now instantly withdraw all confirmed earnings from their accounts swiftly and free of charge. HEILBRONN, GERMANY, October 18, 2018 – Today, Admitad, a world-leading affiliate marketing … Read Article

Individualized Issues of Consent Result in TCPA Class Action Certification Denial

by Richard B. Newman on October 15, 2018

Class actions are designed to promote the efficiency of litigation by allowing the claims of a group of individuals with the same claims to be decided in the … Read Article

The 5 Best Landing Page Builders for Affiliate Marketing

by Joe Ferguson, MaxBounty on October 12, 2018

Content originally posted on MaxBounty blog. Sign up here.  Landing pages are like the connective tissue of affiliate marketing. They’re a bridge between traffic sources and offers that allow … Read Article

Customer Lifetime Value Is The Most Important Metric You Are Ignoring

by Kate Hagan, Clickbooth on October 11, 2018

Your Affiliate Marketing Longevity In the affiliate marketing industry, cost-per-acquisition has always been king. It’s the metric that tells us how much it costs to drive a sale, … Read Article

Successfully Navigate the Holiday Shopping Calendar

by Rakuten Advertising on October 4, 2018

Fall is officially here! Not only does that mean cozy sweaters and pumpkin spice lattes, it also signals the start of the holiday gift-buying season. When it comes … Read Article

Is ITP 2.0 the end of third-party tracking?

by Alexandra Forsch, president of Awin US on September 28, 2018

The world has entered a new digital era. In June 2018, Apple announced their latest revision of the Safari browser and details of the Intelligent Tracking Prevention (ITP) … Read Article

Reach New Global Consumers this Holiday Season

by Chris Trayhorn, Publisher of mThink Blue Book on September 22, 2018

Did you know that 48% of shoppers around the globe have already started their 2018 gift shopping? Rakuten Marketing recently conducted a research study with over 6,000 consumers … Read Article

5 Affiliate Marketing Mistakes That Can Make You Smarter

by Joe Ferguson, MaxBounty on September 13, 2018

You can find numerous articles online that list off the most common mistakes made by affiliates. The issue with that is that many of these mistakes are inevitable … Read Article

New Cyber Security Laws Effective

by Richard B. Newman on September 5, 2018

On September 1, 2018, Colorado’s breach notification statute update became effective.  The legislation bolsters data privacy protections by requiring notice to Colorado residents affected by a data breach … Read Article

CrakRevenue gives out Back2School bonuses to its affiliates

by Chris Trayhorn, Publisher of mThink Blue Book on September 1, 2018

Press Release Québec City – CPA Network CrakRevenue is giving out bonuses to affiliates during the month of September 2018. “We usually roll out this kind challenge around … Read Article

FTC Discusses the Intersection Between Privacy and Innovation

by Richard B. Newman on August 17, 2018

FTC Commissioner Noah Phillips recently spoke at the Internet Governance Forum in Washington, D.C. about potential negative consequences surrounding rapidly expanding national and international privacy regulations.  As his … Read Article

How to Build Trust Over Time for Your Affiliate Network

by Alexander Bachmann, CEO of Admitad on August 16, 2018

Fellow affiliate marketers, I’ve spent more than a decade in this industry. Along the way, I’ve picked up a number of invaluable lessons (many of which would have … Read Article

The Blue Book Survey Launched!

by Chris Trayhorn, Publisher of mThink Blue Book on August 15, 2018

The Blue Book survey for this year is now open. We are expecting the biggest response ever given the current fierce competition between networks. The big news is … Read Article
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