A recent BBB opinion appears to be another harbinger of the direction that data privacy law is going. Specifically, a decision by the Online Interest-Based Advertising Accountability Program (the “Program”) illustrates the importance of providing consumers with “enhanced notice” when data is collected for interest-based advertising.
The company also made changes to its geolocation privacy disclosures and opt-out mechanisms.
The decision can be seen, here.
Richard Newman is an FTC attorney and member of the International Association of Privacy Professionals.
Informational purposes only. Not legal advice. Previous case results do not guarantee similar future result.