A recent BBB opinion appears to be another harbinger of the direction that data privacy law is going. Specifically, a decision by the Online Interest-Based Advertising Accountability Program (the “Program”) illustrates the importance of providing consumers with “enhanced notice” when data is collected for interest-based advertising. In response to a consumer complaint, the … [Read more...]
Online advertising is a disaster. Except for you.
At this moment almost every sector of the online advertising industry is a disaster, apart from affiliate marketing, that is. With so much pain in the boardrooms of advertisers across the world, our industry, so long the red-headed stepchild of digital marketing, is perfectly positioned to take over big chunks of ad budgets in 2018. We just need to play doctor. Facebook and … [Read more...]
Ad Fraud Is Still A Thing
It is becoming ever more clear that online advertising is suffering massive fraud. Just this last week we have seen Rovio, the Angry Birds game developer, reveal that in one holiday-period campaign 90% of app installs came from just three IP addresses. But it's not just publishers that are to blame. Andreas Naumann: "Networks are completely aware of what’s going on. Networks … [Read more...]