• Best Pay-Per-Call Networks
  • Best CPA Networks
  • Best CPS Affiliate Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

The Trusted Name in Performance Marketing

Revenue & eCommerce Blog

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best CPS Affiliate Networks
  • Best Pay-Per-Call Networks
  • eCommerce

Online advertising is a disaster. Except for you.

January 31, 2018 by Chris Trayhorn

At this moment almost every sector of the online advertising industry is a disaster, apart from affiliate marketing, that is. With so much pain in the boardrooms of advertisers across the world, our industry, so long the red-headed stepchild of digital marketing, is perfectly positioned to take over big chunks of ad budgets in 2018. We just need to play doctor.

Facebook and Google are under attack by politicians (and everyone else) over “fake news” and their willingness to accept Russian money for election-related advertising. In Europe the news for the Google/Facebook “duopoly” is even worse as the looming implementation of GDPR threatens to destroy the basis of their competitive advantage: the surreptitious tracking of users across the entire web. Meanwhile, over in the display and programmatic sector, it is estimated that there is $16 billion of fraud every year, while AdTech middlemen skim three-quarters of the budget that is left behind by the fraudsters. Even then, only 50% of the non-fraud ads that are paid for with that budget are visible to real-life consumers. And there’s more.

Criteo, perhaps the best known retargeting company around, has lost 50% of its valuation over the last few months. The primary reason? Apple, which only holds a 15% share of the browser market, introduced its Intelligent Tracking Prevention (ITP) feature for Safari. That seemingly small change – preventing unseen cookies from following users all over the web – has seen downgrades in revenue forecasts for the big AdTech companies of hundreds of millions of dollars.

This all seems bad enough for the big platforms, but the Big Kahuna still lies ahead: GDPR kicks in on May 25 – less than four months away. The General Data Protection Regulation (GDPR) is specifically designed to enable individuals to better control their personal data. That means any information relating to a person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, online identifier or to any other factor. And don’t think it doesn’t apply to you if you’re in Boise, ID. Organizations outside the EU are subject to the jurisdiction of the EU regulators just by collecting data concerning an EU resident.

What all this means is that the online marketing industry is in disruption, which means that CMOs, their marketing teams and their agencies are in a state of confusion.  The pain that they are feeling is affiliate marketing’s opportunity. We offer stability, reassurance, guaranteed ROI and mature fraud management strategies. By turning to performance marketing, advertisers and merchants will no longer need to worry about AdTech fees, hidden agency kick-backs from platforms, brand protection on social media feeds that are full of conspiracy theorists, or display budgets that vanish into a million unknown, unseen Ukrainian websites.

Brands, merchants and advertisers are in pain. Performance marketing is the cure.

Related posts:

  1. 3 Vital Insights to Know about the Cross-Device Shopper’s Purchase Path Consumers today are device and channel agnostic, and seamlessly switch...
  2. 2017 Investments, Technology and Fraud Interview with Adam Weiss, General Manager and SVP for Rakuten...
  3. The E-Commerce Magic Bullet (Hint: It’s Not AdWords) E-commerce companies often ask me why they’re struggling to compete....
  4. The 4 Biggest Internet Trends Affecting Affiliate Marketing Trends Affecting Affiliate Marketing Kleiner Perkins partner Mary Meeker is...

Filed Under: Blue Book, Featured, Revenue Tagged With: affiliate marketing, affiliate networks, online advertising

Highest Ad in Column 2 – 300×250

Second Ad in Column 2 – 300×250

Subscribe to our newsletter!

Lowest Ad in Column 2 – 300×250

Recent Posts

  • Senators Propose Internet Privacy Bill That Threatens Digital Advertising
  • 4 Tips For Expanding Your Ecommerce Business Overseas
  • The Lead-Gen Pay-Per-Call Opportunity Is Now
  • FTC Investigation and Enforcement Trends
  • Pay-Per-Call – A Guide for Beginners
  • Conscious Marketing: Walking in the Customer’s Shoes
  • Online advertising is a disaster. Except for you.
  • CrakRevenue Highlights Valentine’s Day with More Than 700 Dating Offers
  • The Story Behind $O FTC Settlements and Suspended Judgments
  • SCOTUS to Hear Internet Sales Tax Case
  • Blue Book Top 20 Announced 2018
  • Game Changer: Clickbooth Launches Consumer Demographic-Based Pricing Modifiers
  • Network Affiliate Platforms Help Publishers Make Money – MaxBounty Shows How
  • FTC Defense Lawyer Report:  Top 10 FTC Consumer Protection Topics (2017)
  • Processor that Provided “Substantial Assistance” Found Jointly and Severally Liable for Actions of Telemarketer

Search

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Copyright ©2018 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy